15 September 2014 ~ 0 Comments

London Fashion Week – The Pure Collection

Friday kicked off the bi-annual showcase of some the world’s leading fashion talent as well as the celebration of British design. Five days packed with parties, catwalks, presentations and showrooms from the most prestigious names in the fashion world. As well as exclusive invitation only shows, London fashion week hosts numerous events that are open to the public such as free workshops and discount shopping.

One of the most interesting aspects of this season is the focus on pairing technology with fashion. London is dubbed as the ‘tech savvy capital’ of the world and with Topshop showcasing their collection on Facebook and Instagram before the catwalk and Twitter’s new ‘buy’ button for Burberry this couldn’t be more true. Live-streaming of the catwalk shows allows everyone to be a part of London Fashion Week, and allows engagement like never before. This year, social media is put at the forefront of London Fashion week with designers, models and guests using Twitter and Instagram to give people a peak into the events.

At Pure, as well as producing high quality audio products, we pride ourselves on British design and as such, want to make our radios look as stylish and “current” as possible.  With such a big focus on fashion meets tech this year we have decided to have a little fun and showcase our new Evoke Mio D4 collection using Flipagram. The new digital radios have interchangeable colour trims that can take its look from autumn/winter to spring 2015. Take a look at our colourful collection here:

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11 September 2014 ~ 0 Comments

Barclaycard Mercury Prize

mercury card

Last night the nominations for the 2014 Barclaycard Mercury Prize were announced. The Mercury Prize is an annual music prize awarded to the best album in the United Kingdom. The shortlist is selected by an independent panel of musicians, music executives and journalists. All genres of music are eligible for the prize as can be seen by this year’s nominations which showcase a variety of different music.

There are seven debut albums shortlisted this year, and five more established acts. The nominated albums include artists such as Bombay Bicycle Club, Nick Mulvey and previous nominee Anna Calvi. If you want to take a listen to those up for the award have a listen to our PureConnect Playlist.

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11 August 2014 ~ 0 Comments

Edinburgh Fringe Festival



The Edinburgh Fringe Festival kicked off last week which hosts an array of entertainment including music, comedy, theatre and dance. This year the Edinburgh Fringe Festival runs for a period of 25 days (1st August until the 25th) in which the population of Edinburgh doubles with people all over the word visiting to become a part of it all.  In keeping with the start of the festival and the celebration of one of the largest arts festivals in the world we have put together a playlist on Pure Connect of famous Scottish music artists in a host of genres. From indie rock from the likes of Franz Ferdinand and The Fratellis, electronic with Chvrches and Calvin Harris or if you’re feeling extra cultural give Celtic rock band Runrig a listen.

You can listen to the playlist here.

Alternatively if radio is your channel of choice, the BBC is broadcasting the best from the Fringe. Check out BBC Radio 3’s Queen’s Hall series which presents fifteen episodes featuring concerts from the Queen’s Hall in Edinburgh. You can listen to BBC Radio 3 live here, or on any of our digital radios.

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06 March 2014 ~ 0 Comments

Pure and 7digital bring stereo back to the home

SXSW 2014 LogoSouth by South West (SXSW) is arguably one of the biggest events on the music industry’s calendar. The first conference was held in Austin in 1987 and ever since then has been a tool for creative people and the companies they work with to develop careers, to bring people together, to meet and share ideas. To give you an idea of how big the event is it started with 700 registrants with numbers now reaching 16,000.

Noam MeppenThis year Pure’s director of sales for the US, Noam Meppen, will be joining President of 7digital – North America, Vickie Nauman, for a panel to discuss the return of the home stereo.

The home is arguably the most natural listening environment for music, so how important is the return of the home stereo? As the digital age has advanced many technology innovators have prioritised connected mobile devices and services meant for people on the go. Households have found themselves neglecting their home stereo to make do with portable alternatives such as MP3 players, iPods and the like. However, as more connected speakers emerge, such as the Pure Jongo multiroom music system, listening is returning to the home.

As well as Noam, Vickie will also be joined on the panel by industry experts, Tim Grimsditch, Marketing Director for Spotify and John Hamm, CEO of Pono Music.

If you’re attending SXSW there are some great artists taking to the stage. As well as thousands of up and coming new acts and established artists, you can also see the likes of Coldplay, Imagine Dragons, London Grammar, Soundgarden, Pitbull and Keith Urban who are all playing the iTunes Festival at SXSW. If you can’t wait until then you can find these artists on Pure Connect now!


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19 November 2013 ~ 0 Comments

New family of Evokes launched at the Urban Tea Rooms

launch 3

Last Tuesday 12th November, we invited press to celebrate the evolution of our iconic Evoke and see the launch of the Evoke D4, Evoke D2 with Bluetooth and the Evoke Deutsche Grammophon Edition radios.

Tucked away down a old wooden staircase in one of Soho’s excellent coffee shops, guests were invited to drop by and sample the wonderful coffee and pastries on offer.

We had great feedback on the products shown and a lot of interest was generated around the Evoke Deutsche Grammophon Edition in particular.

Journalists were shown all of the new Evoke range that is coming into stores in time for Christmas. Our new look Evoke D4s are available in domino, glacier, oak and walnut and are packed with features. The new Evoke D2 is also available in these colours, with even better audio than the original D2.

launch 1

The models that come in Domino and Glacier also have Bluetooth, meaning you can stream Pure Connect and your favorite music straight from your smartphone or device.

With its distinctive Deutsche Grammophon plaque and two-colour finish, the Deutsche Grammophon edition of our iconic Evoke Mio portable digital radio is the perfect way to spread the joys of classical music.

Check out the new D4s, D2s and our lovely Evoke Deutsche Grammophon at

For hi-res images, please email

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27 August 2013 ~ 0 Comments

Jongo goes Stateside

Last week, Chloe and I headed on an epic trip to the US of A to showcase the new Jongo T2 and T6 speakers - which will be available at leading North American stores, Walmart, Best Buy and - and announce the arrival of our music service stateside. We covered both the East and West Coast taking in New York, San Francisco and LA which meant taking four flights in just six days!

Jongo Good HousekeepingNoam Hearst

We were joined by Noam, Pure’s US sales director and kicked off our tour at Hearst publishing in New York to meet with Good Housekeeping magazine and followed this with a number of tech and trade publications. The day was rounded off nicely with a dinner with the lovely guys from Laptop magazine at the highly recommended Lupa Italian restaurant.

lap top dinnerNoam Twice

After our whirlwind tour of the Big Apple, we took a flight to San Francisco and visited numerous titles including the iconic Time magazine. By this time, jet lag was really setting in but we bravely continued onto LA to set up an industry dinner at Soho House. Before setting up for the dinner, we met with a new freelance contact at British pub, the Cat and Fiddle where I noted it’s possible to get marmite and proper tea! The dinner was a great success and was attended by tech and music press and music industry guests.

Jongo EvanLA dinner

For more information on the availability of Jongo and Pure Connect in North America, visit and email any review sample requests to


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20 August 2013 ~ 0 Comments

Rose Evoke Mio is auctioned at Delicious magazine’s charity afternoon tea at Lord’s

On Sunday 18th August, 120 lucky readers of Delicious magazine were treated to a Champagne afternoon tea at Lord’s Cricket Ground in London to celebrate the magazine’s 10th anniversary and raise funds for Breast Cancer Care.

As well as enjoying a scrumptious feast and a tour of the grounds the guests took part in a silent auction, with a whole host of foodie related goodies up for grabs.

Delicious afternoon tea auction winner 3                  AfternoonTea

Amongst the 8 other kitchen themed lots, Pure donated a Pure Evoke Mio digital radio in Rose. The winning bidder for the radio was Pam Fairclough and all together the event raised as whopping £2,500 for Breast Cancer Care.

For more information about the event please visit Deliciousmagazine here

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15 August 2013 ~ 0 Comments

New Jongo speakers unveiled at Dolby

Yesterday, journalists and guests from the music and broadcast industry were invited to see and hear Pure’s new Jongo family line up at Dolby’s HQ in central London. Pure’s new marketing director, Nick Hucker, delivered the news to a packed house in Dolby’s Atmos theatre and also unveiled Pure’s new Violet subscription music service that allows users to listen to unlimited music offline wherever they are for £9.99 a month.


After the presentation, guests were treated to a sonics and synchronisation demo in one of Dolby’s sound rooms run by two of Pure’s top audio and software engineers. Audio engineer, Dax, showcased the sounds of the Jongo T6 and T2 that he and his team  hand-tuned and software engineer, Ian, was on hand to talk about how the engineering team developed Jongo with a focus on how the audio synchronisation was achieved.


Canapes and drinks were served in Dolby’s impressive reception area where guests could get hands on with the product and try out the new music service and see how to pair speakers via the Pure Connect app.

Please visit for more information on the new Jongo line up and the Pure Connect music services. Anyone interested in high resolution images or review samples, please contact Pure PR Assistant,

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08 August 2013 ~ 0 Comments

Fun Kids inspire young engineers at Pure

Yesterday, thirteen engineers from Pure and Pure’s parent company, Imagination Technologies took part in an “Inspiring Engineers” workshop run by Fun Kids, the UK’s only radio station dedicated to children.

Matt with his speaker

Matt with his speaker

Fun Kids have been running training workshops across the country to work first hand with young engineers to teach them key multi-media presentation skills including interviewing and delivering audio and visual presentations. The aim of the day was to take the engineers back to their childhoods and to think about what inspired them to become engineers. The engineers were asked to perform a Blue Peter style task by doing a  practical demonstration of something fun to educate children and then create audio and video features to capture this. On the the day everyone who took part really got stuck into this task and produced some fantastic products out of the most basic materials. For example, Ian, a Pure software engineer  created a buzz wire game, while Matt, an Imagination Technologies engineer built a speaker and Joe, an Imagination Technologies engineer, created an electromagnet.

Once the practical demos had been  filmed, the engineers were interviewed for a radio feature where they spoke about tips for young people entering engineering. We spoke to Ian from Pure about what sparked his interest in engineering.

Ian doing his demo

Ian doing his demo

What sparked your interest in engineering?

“I was a bit of a geek as a kid and was always interested in computers! I used to make games using ‘Flash’ and I got a bit of a reputation at school for one particular game I created called ‘Shooter’. My friends were always asking me to create new levels for them to complete so I used Google to learn how to do it and just played around with a few things until I got it right!”

What would be your top tips for young people trying to get into engineering?

“Do what you are interested in. If you are not enjoying something don’t try and pursue a career in that area – stick to what you enjoy. Keep applying for courses and I highly recommend getting a work experience through things like summer placements as every company will ask for experience.”

Why did you sign up to the Fun Kids course?

“It’s important to encourage young people into engineering. People rarely know what to do before they go to university, so it is good to provide a taster as courses such as software engineering are not the type of subjects widely available at school.”

Ian presenting ideas

The group learning how to sell their ideas

Other topics covered on the day included a presentation master class on how to present to children hosted by Fun Kids presenter Sean Thorne. Sean spoke about some interesting statistics on how much time children spend per day gaming and on the internet and gave tips on how to present to a young audience. The engineers were also taught how to sell  ideas, whether preparing for a team meeting or for an important presentation in front of a large audience. Overall, the day was thoroughly enjoyed and everyone  learned some usefull skills that can be transferred into the work place. The Blue Peter style demonstrations will be broadcast on Fun Kids and available on their website within the next few weeks.

For more information on Fun Kids please visit:

radio interview - 3

Keerthi being interviewed



Joe with his electromagnet

Phil with his alarm

Phil with his alarm

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05 July 2013 ~ 0 Comments

Pure and Halfords crown the king of karting at in-car DAB launch

Yesterday, we launched two exciting new in-car audio products with Halfords at the Team Sport Go-Karting Centre in South London.

IMG_0584Press  from the tech and motoring industry were invited to come and have a first look at the products and take part in a high performance karting challenge on the best track in London .

The afternoon kicked off with  presentations from Halford’s Jon Oliver, Jasper Wybrants from Pure and Laurence Harrison from Digital Radio UK followed by a Q&A session. Afterwards guests were able to get hands on with the new models and see how the radios look once installed.

 We finished the day with some extreme karting on the brand new double decker track which proved to be very competitive and hotly contested!team talk

The competition was fierce and it was a very close call between the winners. Well done to Luke Johnson from Trusted Reviews who was crowned King of Karting and topped the record time of the week!

For more information or hi-res images please email

To read more about the new products, visit

For more information on digital radio, please see






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