PURE – the world-leading radio manufacturer – is once again teaming up with RSPB Wildlife Explorers, Fun Kids and Words for life to search for budding poets with the annual WildVerse poetry competition.
Children and young people ‘aged up to 19’ are invited to submit their ‘wild poems’ which can be about a bug, a bird, a tree or any kind of wildlife. The deadline for entry is the 25th November and the winning entries will be read out on Fun Kids, the UK’s only radio station dedicated for children, between the 27th and 31st December 2011. The competition is open to RSPB Wildlife Explorers and any young people who are inspired to write about the outdoors.
The main winner will also win a PURE Sensia internet-connected digital radio with colour touchscreen, and the four runners up will receive a PURE ONE Flow internet-connected digital radio so they can listen to their poems being read out on Fun Kids.
The competition will be judged by Lauren St John, author of Blue Peter’s Book of the Year 2011 – Dead Man’s Cove, the first in her new mystery series about 11-year-old detective, Laura Marlin. Lauren is a patron of the Born Free foundation and a passionate campaigner for animal conservation and welfare. After nearly a decade as golf correspondent to The Sunday Times, Lauren wrote the bestselling White Giraffe book series, following the adventures of a young orphan girl and a magical white giraffe in exotic Africa.
Jack Sallabank of Words for Life says “Speaking and listening skills are essential for children’s future success and will also support the development of reading and writing skills. Children who can listen with growing attention, will be better able to understand and communicate with others. Parents can boost listening skills by engaging and interacting with their children, both through conversation and also by listening and reacting together to radio programmes such as WildVerse on Fun Kids and other audio content.”
Mark Boyd, RSPB youth manager says: “By asking children to write poetry about the natural world gets them to observe it closely and respond to it on an emotional level. The WildVerse poetry competition is a great way of inspiring young people to connect with nature. The chance to hear their poem read out on radio and printed in our BirdLife magazine is a wonderful opportunity. What better way to show children care about nature than writing poems about it”.
Gregory Watson, managing director of Fun Kids says: “The WildVerse poetry competition not only inspires children to create their own poems, but also provides a unique opportunity to have their poems broadcast on the radio. WildVerse, as well as producing content that will appeal to children of all ages, will encourage children to engage them with nature and possibly inspiring them to become RSPB Wildlife Explorers themselves or even a future radio star.”
Colin Crawford, PURE’s director of marketing says: “PURE is a keen supporter of the RSPB as well as any activity that encourages children to listen to the radio and we warmly welcome more child-centric radio content of which Fun Kids is a brilliant example.”
More information on the competition along with details of how to enter and some speaking and listening tips supplied by Words for Life can be found at www.pure.com/wildverse
For high res images please contact chloe.atkins@pure.com
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This week the Pure PR team had great fun attending the John Lewis Christmas Press Event, meeting journalists from lifestyle/interior magazines and national newspaper supplements. It was a good opportunity to meet new contacts as well as seeing familiar acquaintances.
We were also lucky enough to see the build up to the Prometheus launch at Leicester Square as we popped by The Register to see Bob Dormon who chose to play a film on his iPad whilst simultaneously streaming audio to Contour 200i Air via AirPlay.
