In Focus

06 March 2014 ~ 0 Comments

Pure and 7digital bring stereo back to the home

SXSW 2014 LogoSouth by South West (SXSW) is arguably one of the biggest events on the music industry’s calendar. The first conference was held in Austin in 1987 and ever since then has been a tool for creative people and the companies they work with to develop careers, to bring people together, to meet and share ideas. To give you an idea of how big the event is it started with 700 registrants with numbers now reaching 16,000.

Noam MeppenThis year Pure’s director of sales for the US, Noam Meppen, will be joining President of 7digital – North America, Vickie Nauman, for a panel to discuss the return of the home stereo.

The home is arguably the most natural listening environment for music, so how important is the return of the home stereo? As the digital age has advanced many technology innovators have prioritised connected mobile devices and services meant for people on the go. Households have found themselves neglecting their home stereo to make do with portable alternatives such as MP3 players, iPods and the like. However, as more connected speakers emerge, such as the Pure Jongo multiroom music system, listening is returning to the home.

As well as Noam, Vickie will also be joined on the panel by industry experts, Tim Grimsditch, Marketing Director for Spotify and John Hamm, CEO of Pono Music.

If you’re attending SXSW there are some great artists taking to the stage. As well as thousands of up and coming new acts and established artists, you can also see the likes of Coldplay, Imagine Dragons, London Grammar, Soundgarden, Pitbull and Keith Urban who are all playing the iTunes Festival at SXSW. If you can’t wait until then you can find these artists on Pure Connect now!


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03 March 2014 ~ 0 Comments

Don’t You Dare Call Me Cute…

Last week Pure headed to London to shoot our latest video to showcase our  Evoke D2s, and were joined by an adorable actor. catty

We arrived and were immediately cooing over the British Blue kitten, who came from animal agency, A1 animals.  She was  filmed doing a number of things throughout the day and provided us with some lovely shots, even if she was a little sleepy at the end of it!

Our new ‘Don’t You Dare Call Me Cute’ video can be viewed here.

Our Evoke D2 DAB/FM radios are packed full of features including alarms, iPod inputs and kitchen timers. The Domino and Glacier models also come with Bluetooth capability so you can play music directly from you phone or tablet. Check out all four versions on our website.

catty 2cat 3

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25 February 2014 ~ 0 Comments

Get ready for Pancake Day!

Making pancakes for the family on 4th March? Need something upbeat to cook to?



With a cheerful kitchen radio at hand to deliver whichever genre of music you’re into, rushing home from work to whip up a gourmet selection of pancakes needn’t be a chore. Many of our radios have kitchen timers too so you don’t need to worry about burning your creations! Our Evoke Mio range also comes in a variety of colours so you can match your kitchen accessories or make a colour statement.


So crank up the tunes and get flipping! Here’s our recipe for the perfect pancake:

Pancakes In Frying Pan


• 300g self-raising flour

• 1 tsp baking powder

• 1 tbsp caster sugar

• 2 medium eggs

• 1 tbsp maple syrup, plus extra to serve

• 300ml milk

1. To make the pancakes, out and tip the flour, baking powder and sugar into a large bowl with a small pinch of salt. Crack in the eggs and whisk until smooth. Add the maple syrup and milk while whisking.

2. Heat a splash of oil and a small knob of butter in a non-stick frying pan until sizzling. Add a spoonful of batter to make pancakes the size you like. Cook until bubbles start to form on the surface, then flip and cook the other side. Eat straight away or keep warm in a low oven while you cook another batch.

And for the toppings……..Oranges and lemons and sugar!

Suggested pancake soundtrack:

Tori Amos – Pancake

Craig David – What’s Your Flava?

Jack Johnson – Banana Pancakes

Rolling Stones – Brown sugar

For more information on our colourful Evoke Mio radios visit




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24 February 2014 ~ 0 Comments

Digital radio arrives in France

Eiffel tower, Paris. FranceAfter several years of testing in the cities of Lyon, Marseille and Nantes, France is now looking forward to the launch of digital radio in three cities and their surrounding areas: Paris, Marseille and Nice.

Le Conseil supérieur de l’audiovisuel (CSA) announced that radio stations will start broadcasting on the digital radio platform in these areas from 20th June, 2014. Testing will continue in Lyon and Nantes and the CSA will be publishing further details of the digital radio roll out.

Laura Klauck-de-Branche, Pure’s country manager for France & BeNeLux said, “Pure has been in the French market since 2009 and has supported the digital radio roll out in France from the outset. Pure was also the first brand available in France to supply products which support both the DAB+ and DMB standards chosen for the territory. We’ve supported all the tests in Lyon, Nantes and Marseille with investment, marketing, events and product training and are now fully supporting the official launches in Paris, Marseille, and Nice.”

Pure Evoke D4 with BluetoothAccording to Audiencenet (2013), radio is still very popular in France with 77% of the French tuning in almost every day. The radio is the preferred device when consuming radio (30% of users) and is far ahead of the computer (18%), stereo (16%) and mobile phone or smartphone (9%).

The digital radio launch will give radio listeners in France better reception with interference-free, crystal clear sound quality. Users in Lyon and Nantes are already benefitting from national digital radio stations such as Radio Nova, YES FM, Radio FG, Latina FM and RFI with those living in Marseille, Paris and Nice soon being able to enjoy a wider choice of stations with the ability to search easily for their favourite content. Scrolling text on the screens of digital radio will also provide additional information such as the name of a song and an artist or sports results.

Laura’s favourite digital radio stations in France that users should look out for are Crooner, Raje, Radio Nova, Radio FG and Qui FM.

Look out for more blog posts from @Pure_Insider around the launch in France and more news from around the globe.

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24 January 2014 ~ 0 Comments

Try Pure Connect Violet and take your favourite tracks with you…

 ipadFrame-portraitGet fit with Jongo Series – Part 4

If running is your thing, you can now choose our violet subscription service on Pure Connect and listen to your favourite running tracks offline.

Each week in January we’ve posted links to a range of fitness content on Pure Connect- so we’re doing the hard work for you, and getting you ready to get fit with Jongo!

Why not make and personalise playlists to suit your tastes, save favourites and download onto your smartphone? You can then take these out with you wherever you choose to run! There is also a range of running albums on Pure Connect, like the Running Club’s Ultimate Workout Collection. Check out Runners World for some top tips on getting into running.

For more reasons to choose Jongo visit Why Choose Jongo?


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17 January 2014 ~ 0 Comments

Get fit at home to high velocity tracks on Pure Connect

It’s the time of year when we all vow to get fit and healthy. It’s not easy though, after the indulgence of Christmas, so we’ve put together a series of blogs to give you fitness inspiration with Jongo!

woman exercising fitness zumba dancing silhouetteYou’ll find hundreds of fitness tracks and albums on Pure Connect so you’re bound to find something that suits you. Why not try Power Fitness Pro or Miami Fitness workout to get your heart pumping? Or you can stream your favourite workout tracks from your own digital collection stored on your PC or device via Pure Connect and listen in great quality audio through Jongo.

Jongo T4Simply send the content wirelessly to your Jongo speakers from your smartphone or tablet and try this 20 minute workout to get your heart rate going.

For more reasons to choose Jongo visit Why Choose Jongo?


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16 January 2014 ~ 1 Comment

January workout inspiration via Pure Connect’s free radio and on demand content

January 2014 has quickly come around, and with the Christmas indulgence drawing to a close, it’s a time when many people decide to get fit and healthy- so we’ve put together a series of blogs to give you fitness inspiration with Jongo!

Young happy woman doing fitness exercises with ball at homeNot all of us want to go the gym – so we’ve got the solution for working out in the comfort of your own home. Our versatile Jongo multiroom speakers are just right for blasting those fitness tracks through your house. With four speaker sizes to choose from, there will be one that’s perfect for whatever room you choose, and our Jongo S3 is a portable speaker so you can even take that outside for a work out in the fresh air!

Simply use your smartphone or tablet to control your Jongo speakers wirelessly and streCut outsam content stored on your PC or device. You can also choose from the thousands of radio stations and podcasts on the free Pure Connect app- there are radio stations dedicated completely to fitness such as Radio 24 Shape, and podcasts from Men’s Fitness to give you inspiration.

Why not give these 10 ways to boost fitness on Men’s Health a go or check out the top ten ways to get fit at home with FitWatch?

For more reasons to choose Jongo visit Why Choose Jongo?




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15 January 2014 ~ 0 Comments

How does music aid memory?

revisingBeing back at work and into a routine after a long break can often take some getting used to – but did you know that music not only aids concentration at work but can also help you to recall information in the future?

Henry L. Roediger III, professor of psychology at the Memory Lab at Washington University, has explained how putting information and tunes together can make it easier to remember things that slip our minds. For example, some people have memorised every state in the US with rhymes, and doctors have even recalled how to treat asthma patients using rock classic, Breakfast at Tiffanys. ‘Music’, says Roediger, ‘provides a rhythm, a rhyme and often, alliteration’.

So next time you’re revising for an exam or having trouble committing your presentation to memory, reach for a playlist you can listen to again and again. Not only will your ‘happy’ music put you in a receptive mood but the repetitive nature of listening to the tunes should enhance memory.

There are lots of study albums and concentration music compilations out there – take a look at the variety of choice on Pure Jongo_Family_VibrantConnect such as Study Music and  Music to Study to  and try them out. These study aids are available to purchase or free to stream if you subscribe to our music service. You can then listen in great quality through our Jongo wireless multiroom speakers.

We’re all for music – especially if it helps us remember niggly things we always forget. So if you’ve ever remembered something – your pin number, your bike lock- or something more technical with the help of music, let us know and we’ll share our favourites!




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10 January 2014 ~ 0 Comments

Pure outlines technology trends for 2014 – a new revolution in stereo

According to Gartner, IT spending is set to hit $3.8 trillion in 2014 – up 3.6 per cent on the last year – with uplift driven by the growing adoption of connected devices, ranging from jewellery to refrigerators.

The stage is set for a series of shifts that will affect how we use technology in everyday life. We will be wearing more technology, enjoying higher quality audio/video and streaming more content than ever before.

4. A new revolution in stereo

Young man in the cityThe launch of the iPod created a boom in sales of speaker docks during the last decade, which meant that listening to audio through small speakers was the norm and the art of listening in true stereo at home was all but forgotten.

The recent growth in sales of fashion and high-end headphones shows however, that armies of music fans around the globe are enjoying the immersive nature of listening in stereo but their experience is confined to the personal space rather than the home.

This goes hand in hand with a recent explosion in single Bluetooth speakers, which shows that people want to continue their listening at home in a more social environment. Wireless streaming technology is enabling them to do this.

But while Bluetooth is an extremely convenient and easy-to-use technology, Wi-Fi multiroom speakers deliver a more substantial listening experience and are necessary to deliver higher quality audio. In recognition of this, sales of Wi-Fi only speakers have grown by 75 per cent to 2.3 million units and increasingly wireless speaker chips will incorporate both Bluetooth and Wi-Fi offering consumers the flexibility to choose the method of connectivity. Reflecting this, the wireless speaker market is set to experience significant growth to 55m units by 2017 and speakers integrated with a combination of Bluetooth and Wi-Fi will account for the biggest growth category within this market.*

Jongo_T2_StereoPair_DazzlingBluePreviously, it was only possible to deliver a good stereo listening experience with a wired system but now Pure’s parent company, Imagination Technologies, has developed Caskeid technology , which delivers effective stereo separation over Wi-Fi with a delay of less than 50 microseconds between speakers so any deviation is undetectable by the human ear. This enables users to hear an accurate and faithful reproduction of the soundstage, just as the artist intended. Pure uses Caskeid technology in its Jongo multiroom speaker system and users can pair two of the same speakers to experience a stereo sound wirelessly from the convenience of their sofa.

Says Nick Hucker, Pure’s marketing director: “This more engaging soundscape, teamed with the convenience of wireless streaming explains why Wi-Fi multiroom speakers are set to be the ‘next big thing’. In the coming months we expect to see more people listening to true stereo at home – without compromising on sound quality.”

Read more Pure 2014 tech predictions:

Part 1 – fashion and personalisation to merge with tech

Part 2 – smartphone ownership is driving demand for wireless speakers

Part 3 – high quality audio



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09 January 2014 ~ 0 Comments

Pure outlines technology trends for 2014 – high quality audio

According to Gartner, IT spending is set to hit $3.8 trillion in 2014 – up 3.6 per cent on the last year – with uplift driven by the growing adoption of connected devices, ranging from jewellery to refrigerators.

The stage is set for a series of shifts that will affect how we use technology in everyday life. We will be wearing more technology, enjoying higher quality audio/video and streaming more content than ever before.

3. Pure outlines technology trends for 2014 – high-quality audio

iStock_000006942237Small (2)In the past, people have accepted lower quality audio as the norm as the technology and hardware to deliver high quality audio wasn’t accessible to the mainstream and high quality audio content wasn’t available. However, we know that people are searching for a better quality listening experience. This is demonstrated by our global research study, which shows that over 90 per cent of participants rank quality as very or fairly important when listening to music or other audio content.*

A significant group, almost 20 per cent, also said they would be happy to download larger files to achieve better quality audio.* With affordable storage space, ample bandwidth and appropriate hardware and content becoming available, music lovers do not need to settle for compressed file formats anymore.

Running in parallel, consumption of digital audio files has already overtaken physical formats such as CD, cassette and vinyl (45 per cent to 41 per cent respectively) and is set to take over as the dominant way of consuming audio.* In fact, consumer spending on cloud-based audio is set to represent 71 per cent of consumer spending on recorded music by 2016.** In addition, the recent on-going roll out of the 4G network has made the consumption of high quality audio through smartphones and tablets a real possibility and adoption of this new technology is likely to go mass market once phones and contracts are upgraded and renewed.

Says Nick Hucker, Pure’s marketing director: “High quality audio and listening to audio that is as close to the original studio experience will become just as accessible as MP3s but without the compromise on quality. It is set to be the next big thing – especially if it is easy to access and to listen to. As a result, we predict a movement towards higher quality music streaming services and will be looking to introduce higher quality options within our Pure Connect subscription music service offering during 2014.”

For more information, visit

Read more Pure 2014 tech predictions:

Part 1 – fashion and personalisation to merge with tech

Part 2 - smartphone ownership is driving demand for wireless speakers

*global study carried out for Pure by Audiencenet



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