12 May 2014 ~ 0 Comments

Pure celebrates 10th anniversary in Switzerland and launches a special edition digital radio

Evoke_D2_SwissEdition_Lifestyle_PRTo celebrate 10 successful years in the Swiss retail market Pure has launched a special edition digital radio – Evoke D2 with Bluetooth Swiss Edition.

Pure has been digital radio market leader in Switzerland for 10 years and has been championing digital radio throughout this time along with radio industry partners, retailers, MCDT (Marketing and Consulting for Digital Broadcasting Technologies) and our distributor, Telanor.

From now until the end of the year we will be celebrating our anniversary with a series of competitions, events and social media activities in Switzerland.

The effort made by all parties around digital radio in Switzerland is being supported by consumers with sales of DAB+ digital radio continuing to rise in 2013, bringing the total number of digital radios in use to over 1.5 million. MCDT also report that around 100,000 vehicles in Switzerland can now receive DAB+ radio with leading car manufacturers reporting that DAB+ is now fitted as standard in 30 to 50 percent of all new cars nationwide.

EvokeD2_SwissEdition_Front_AngledAbout Evoke D2 with Bluetooth Swiss Edition:

Evoke D2 with Bluetooth – Swiss Edition is a luxury digital and FM radio with Bluetooth that comes in a sleek real wood ‘glacier’ white matt finish. In contrast to the original Evoke D2 with Bluetooth, the knobs feature red rubber rather than grey to complement the iconic Swiss flag across the speaker grill. The sleek design is finished with ‘Swiss Edition’ text in grey on top of the product.

Evoke D2 with Bluetooth – Swiss Edition is available in Switzerland now online and in-store exclusively at Brack for a special price of Fr. 159 for a limited period ( For more information please visit

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06 March 2014 ~ 0 Comments

Pure and 7digital bring stereo back to the home

SXSW 2014 LogoSouth by South West (SXSW) is arguably one of the biggest events on the music industry’s calendar. The first conference was held in Austin in 1987 and ever since then has been a tool for creative people and the companies they work with to develop careers, to bring people together, to meet and share ideas. To give you an idea of how big the event is it started with 700 registrants with numbers now reaching 16,000.

Noam MeppenThis year Pure’s director of sales for the US, Noam Meppen, will be joining President of 7digital – North America, Vickie Nauman, for a panel to discuss the return of the home stereo.

The home is arguably the most natural listening environment for music, so how important is the return of the home stereo? As the digital age has advanced many technology innovators have prioritised connected mobile devices and services meant for people on the go. Households have found themselves neglecting their home stereo to make do with portable alternatives such as MP3 players, iPods and the like. However, as more connected speakers emerge, such as the Pure Jongo multiroom music system, listening is returning to the home.

As well as Noam, Vickie will also be joined on the panel by industry experts, Tim Grimsditch, Marketing Director for Spotify and John Hamm, CEO of Pono Music.

If you’re attending SXSW there are some great artists taking to the stage. As well as thousands of up and coming new acts and established artists, you can also see the likes of Coldplay, Imagine Dragons, London Grammar, Soundgarden, Pitbull and Keith Urban who are all playing the iTunes Festival at SXSW. If you can’t wait until then you can find these artists on Pure Connect now!


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24 February 2014 ~ 0 Comments

Digital radio arrives in France

Eiffel tower, Paris. FranceAfter several years of testing in the cities of Lyon, Marseille and Nantes, France is now looking forward to the launch of digital radio in three cities and their surrounding areas: Paris, Marseille and Nice.

Le Conseil supérieur de l’audiovisuel (CSA) announced that radio stations will start broadcasting on the digital radio platform in these areas from 20th June, 2014. Testing will continue in Lyon and Nantes and the CSA will be publishing further details of the digital radio roll out.

Laura Klauck-de-Branche, Pure’s country manager for France & BeNeLux said, “Pure has been in the French market since 2009 and has supported the digital radio roll out in France from the outset. Pure was also the first brand available in France to supply products which support both the DAB+ and DMB standards chosen for the territory. We’ve supported all the tests in Lyon, Nantes and Marseille with investment, marketing, events and product training and are now fully supporting the official launches in Paris, Marseille, and Nice.”

Pure Evoke D4 with BluetoothAccording to Audiencenet (2013), radio is still very popular in France with 77% of the French tuning in almost every day. The radio is the preferred device when consuming radio (30% of users) and is far ahead of the computer (18%), stereo (16%) and mobile phone or smartphone (9%).

The digital radio launch will give radio listeners in France better reception with interference-free, crystal clear sound quality. Users in Lyon and Nantes are already benefitting from national digital radio stations such as Radio Nova, YES FM, Radio FG, Latina FM and RFI with those living in Marseille, Paris and Nice soon being able to enjoy a wider choice of stations with the ability to search easily for their favourite content. Scrolling text on the screens of digital radio will also provide additional information such as the name of a song and an artist or sports results.

Laura’s favourite digital radio stations in France that users should look out for are Crooner, Raje, Radio Nova, Radio FG and Qui FM.

Look out for more blog posts from @Pure_Insider around the launch in France and more news from around the globe.

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17 September 2013 ~ 0 Comments

Ride the digital waves with Volvo and Pure

  • Volvo Car UK and Pure offer aftermarket DAB radio upgrade to new and used Volvos for just £295
  • Pure’s Highway 300Di digital radio adapter allows Volvo customers to listen to DAB radio through the car’s existing FM radio
  • Fitting available on over 267,000 Volvo models currently on the road


Volvo Car UK has teamed up with market-leading DAB specialists Pure to offer an aftermarket DAB radio upgrade for just £295, fully fitted at local dealerships.

Rather than having to contend with often poor analogue medium wave signal, Volvo customers now have the opportunity to enjoy crystal clear digital sound quality through the car’s existing FM radio.

In the past year the amount of new cars fitted with DAB as standard has doubled, with one in four now enjoying access to digital radio.*

The versatile and award-winning Pure Highway 300Di digital radio adapter can be fitted to over 267,000 Volvo models currently on the road, and uses a discreet external aerial to offer best-in-class digital reception. This covers the large majority of Volvos, going all the way back to manufacturer year 2002 XC90.

The government has committed to making an in-principle decision on a radio switchover by the end of this year and Volvo customers can get ahead of the game and enjoy peace of mind that their digital adaptor will be professionally installed at their local dealership.

The Highway 300Di also offers live pause and rewind capabilities and a USB port making it completely iPod, iPhone and iPad compliant, providing the complete audio solution for Volvo drivers.

Volvo logoVolvo Car UK managing director Nick Connor commented: “Choosing Pure as a digital radio partner for our dealerships was a simple decision for us based on Pure’s reputation and expertise in digital radio. The Highway 300Di is a fully fitted solution that allows new and used Volvo customers to enjoy access to digital radio, and be safe in the knowledge that the fitting will be undertaken at their local Volvo dealership.”

Pure’s director of marketing, Nick Hucker, added: “Since launching the iconic Evoke-1 in 2002, we’ve become the brand most consumers trust and associate with digital radio. We know that our customers love the great content and user experience that digital radio delivers in their home and we are delighted to be working with leading car manufacturer, Volvo, to bring the same experience to their cars. This is an important step forward for the sales of in-car digital radio and will be a significant catalyst in helping digital radio switchover.”

Says Ford Ennals, CEO of Digital Radio UK: “We are pleased that industry is working together to ensure in-car digital radio adapters are widely available. Listeners love digital radio, and we welcome this announcement which demonstrates Volvo’s commitment to bringing the amazing choice of stations on digital radio to their existing customers.”

*Source: Ofcom’s third annual digital progress report, published 17/10/12

For more information on the Pure Highway 300Di, please visit


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02 September 2013 ~ 0 Comments

Pure team up with Classic FM

Pure have teamed up with radio station Classic FM to celebrate their 21st birthday. To commemorate the occasion, they are giving you the presents!

Jamie Crick_Credit Classic FM (2)

Classic FM presenter Jamie Crick with an Evoke Mio radio

 From Monday 2nd- Saturday 7th September 2013, Classic FM are giving away 21  Pure Evoke Mio Union Jack digital/FM radios on every daytime weekday show, so you can share digital radio with someone you love.  Classic FM will also be giving away a special edition radio online on the Saturday.

The Evoke Mio Union Jack is a digital/FM radio with a distinctly patriotic design and is packed with features, including an input for your iPod/MP3 player, an auto-dimming OLED display, alarm, kitchen timer and takes an optional rechargeable battery pack for portable listening (SRP £149.99). The special edition radio to be given away on the Saturday is a plaqued version which was launched last year during the time of Pure’s 10th birthday.

To enter, all you need to do is visit, where you’ll find full T’s and C’s, and answer a question about Classic FM – and you could be a winner!

For more information on digital radio, please visit

 Basic CMYK


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22 July 2013 ~ 0 Comments

Hossein Yassaie receives Knighthood at Windsor Castle

Hossein Knighthood image

 Imagination Technologies Group plc. (LSE: IMG) Chief Executive Officer, Sir Hossein Yassaie, attended an Investiture ceremony on Friday 19th July at Windsor Castle to receive the knighthood awarded to him by the Queen in Her Majesty’s New Year Honours List for 2013. The award was given in recognition of his services to technology and innovation.

Sir Yassaie said:

“I am absolutely delighted and deeply humbled to receive such a prestigious recognition. The day itself was a fantastic experience  and it was a great privilege to meet The Queen, especially in such a historic venue as Windsor Castle.

This distinguished honour means a great deal to me both personally and professionally. I have always wanted to make a real difference by what I do and I see this honour not only as a major recognition for past effort but as a real encouragement for the future.

“I strongly believe success in life also depends on support and commitment from family, friends, work colleagues and business partners. I have been very fortunate in this respect and see this honour as much theirs as mine.”

Hossein Yassaie is the Chief Executive Officer of Imagination Technologies, which designs and licences key technologies used by the world’s leading semiconductor and consumer electronics companies in some of the most significant, iconic and exciting consumer electronics products.

Imagination Technologies which is listed on the London Stock Exchange, employs more than 1,500 people worldwide. An engineering intellectual property powerhouse, Imagination develops and licenses key electronics technologies used in over five billion products, from the most advanced smart phones, tablets, televisions and digital radios through to chips powering broadband networks, cars, and many other electronics products used in everyday life . Imagination also owns Pure, one of Britain’s most innovative and iconic consumer electronics product manufacturers. Pure ships its advanced connected audio and digital radio products world-wide.

A British national, Hossein gained a BSc degree (1979) and PhD degree (1982) from Birmingham University in Electronics and Communication Engineering as well as serving as a Research Fellow.

He then worked for Inmos and ST Microelectronics before joining Imagination Technologies as CTO in 1992. Hossein refocused the business on advanced technology development and created Imagination Technologies’ successful silicon intellectual property (IP) business model. He became Imagination Technologies’ Chief Executive Officer in June 1998.

For more information, please contact:

Imagination Technologies: +44 (0)1923 260 511

Pure: +44 (0)1923 260 511


For high resolution images, please contact:

The British Ceremonial Arts Limited – E: T: 0118 9776800

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The images are not permitted to be used on any social networking site at any time.

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17 July 2013 ~ 13 Comments

Win an Evoke with Pure!

Evoke D2



Calling all music fans! Fancy getting your hands on a stylish Pure Evoke radio? We are running a competition starting on Friday 19th July for the next three weeks to give away Evoke radios every day!

Up for grabs we have colourful Evoke Mios, a classic Evoke 1-S and our newest additions to the  family Evoke D2 and Evoke F4.

If you know the answer to the following question you could be a winner:

“‘To which radio is the Evoke F4 the successor?”

To enter, email with your answer, along with your name and address. By entering you are agreeing to our T&Cs -please read before entering.

Winners will be notified daily by email and will be announced on our Facebook and Twitter pages. The closing date for the competition is 9th August 2013. Good luck!


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28 June 2013 ~ 0 Comments

West Yorkshire gets digital radio boost

Today for the first time, West Yorkshire will receive local DAB digital radio stations. The switch on will bring local DAB digital radio stations to 500,000 people in the West Yorkshire area  and will improve the signal for many more.

emley tower

Emley Tower

The switch on took place at the iconic Emley Moor transmitter tower, the tallest freestanding structure in the UK. Huddersfield MP Barry Sheerman switched on the transmitter and the switch-on was marked by a unique collaboration between public and commercial broadcasters, as BBC Radio Leeds and Radio Aire helped to celebrate the improved coverage.

The new DAB digital radio transmitter at Emley Moor means that listeners can now enjoy local stations BBC Radio Leeds, Radio Aire, Absolute Classic Rock, Absolute Radio 60s, The Hits, Magic, Kerrang! and Heat on DAB digital radio for the first time. Household local DAB coverage has now risen from 53% up to 96% thanks to the addition of Emley Moor.

Earlier this year there was a further boost to the South Yorkshire DAB multiplex, bringing DAB coverage to a further 350,000 people for the first time in South Yorkshire. This now means that 83% of South Yorkshire and Sheffield homes can now receive local digital radio stations such as Hallam FM, Absolute Radio 60s, Heat and Gold.

To receive the new services, listeners with digital radios may have to re-tune their sets –go to www.getdigitalradio/retune.

Find out more at

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11 June 2013 ~ 0 Comments

High demand for wireless speakers drives new partnership between Pure and Universal Music UK

With recent research showing that consumers are ready to buy wireless speakers, Pure and Universal Music UK are teaming up to give music fans what they want.

 logoUnder the e-commerce partnership, global music leader Universal Music UK will bring the Jongo multiroom music system and Pure’s on demand music service, Pure Music* to a wider market. Pure’s complete product range, in addition to the Jongo system, will be available through the new webstore powered by Universal Music.

The study, carried out by Pure and AudienceNet**, polled a statistically and demographically representative sample of over 5000 respondents from the UK, Germany, France, Italy and North America. Results clearly show a high demand for both Bluetooth and wireless multiroom speakers with over 52% of those polled stating a strong intent to purchase a product like Jongo in the coming months. The only system on the market to offer both wireless multiroom and casual Bluetooth streaming, Jongo offers users the best of both worlds and a truly immersive experience. 

Says Nick Hucker, Pure’s marketing director: “Universal Music is the perfect partner for Pure as they understand the unique proposition of combining innovative audio equipment with compelling content and services and how to package them in an attractive way to consumers in an e-commerce environment. In addition to the new webstore, we will be working together on a range of bespoke products and offers to bring Jongo and Pure Connect to a much broader audience. Watch this space to find out more!”

Says Stephen Partridge, head of e-commerce, Universal Music UK: “Consumers are starting to embrace new streaming technologies and services and are looking for new and easy ways to discover and enjoy new music.  Pure has developed an incredibly accessible and flexible way to take multiroom audio into the mainstream and we are extremely excited to be working with such an innovative company to bring Jongo and the great range services available through Pure Connect to music fans around the world.”

Jongo products available now through Pure’s new webstore include the Jongo S3 portable wireless multiroom speaker and the Jongo A2 hi-fi adapter with more Jongo products coming soon. Selected Pure products including Sensia 200D Connect, One Flow and Evoke F4 are compatible with and can be used to control the Jongo multiroom music system; these are also available in addition to Pure’s complete range through


*Pure Music is Pure’s on demand music service, which allows unlimited music streaming from one of the biggest cloud-based catalogues available covering almost every conceivable artist and genre for a monthly subscription of £4.99 (coming soon £9.99 service including caching). Visit to find out more.

**AudienceNet is a fully accredited market research agency which uses state-of-the-art technology to derive significant consumer insights. It creates, builds and manages bespoke online communities which are wholly reflective of any given audience, target market or geographical community.

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06 June 2013 ~ 0 Comments

Pure Team up with Smooth Radio

This month, Pure have collaborated with Smooth Radio to run a competition with tickets to see Texas  and  Jongo S3 speakers up for grabs!

248_145Throughout this week, we are running three competitions on our social media sites. We have been giving away 2 pairs of gig tickets to see Texas at the Love Live Music concert via our Twitter page which ends on Friday 7th June.  Love Live Music  hosted by Smooth Radio  gives you the chance to see some of your favourite artists play the music you love up close and personal in an intimate venue. Recent events have included Katie Melua and Will Young. Texas  will be supported by Honey Ryder and Caroline Harrison.Jongo_S3_Burnt_Orange_Party

However, if you happen to miss this don’t worry as we are also running another competition over the weekend! The weekend competition will begin on our Facebook page on Saturday 8th June and we will be giving away gig tickets as well as a  pair of Jongo S3s!  A portable wireless speaker with Wi-Fi and Bluetooth connectivity and 360° sound, Jongo S3 is part of our Jongo family – the world’s most versatile multiroom audio range (SRP £169.99).

 Good luck to all those who enter!


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