Pure Insider

On Sunday 10th June, 2012, we celebrated the launch of our products in the United Arab Emirates by holding an event at the Al Falak Ballroom in the prestigious Burj al Arab hotel, Dubai.

Guests at the event included press, retailers, distributors, broadcasters and members of the United Arab Emirates British Embassy, including HM Consul General – Guy Warrington.

Delegates were greeted with canape’s and drinks before being heading to the ballroom for presentations from Dr Hossein Yassaie – CEO of Imagination Technologies (Pure’s parent company), Peter Blampied - Director of Global Sales for Pure and HM Consul General. Throughout the buffet guests were given demonstrations of the first products being launched in the region in partnership with distributor, Sharaf Electronics. These products include Contour 100i, Sensia 200D Connect, One Flow and Evoke Flow.

For more information about Pure in the UAE please visit our website – www.pure.com/uae

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Pure Twilight, the world’s first dawn simulator with digital radio, has been awarded with a bronze and silver prize in the Lovedbyparents Awards 2012.

Twilight was awarded silver for Best Sleep Aid and bronze for Best Nursery Innovation.

Lovedbyparents received hundreds of entries and over 44,000 people voted for their favorite products and brands. In our categories we were up against top nursery products such as the ‘Gro range’ and ’Ewan the dream sheep’, so we are really excited to be winners, especially as the votes were made by consumers.

Lovedbyparents is a parenting website dedicated to all things that are lovedbyparents. For more information please visit www.Lovedbyparents.com

For more information about Twilight please visit www.pure.com

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London, UK, 12^th June 2012: Hertfordshire-based Pure, the world-leading maker of wireless music and radio systems, is presenting a special ‘Evoke Mio Union Jack’, commemorative, special edition digital radio to The Queen, with an engraved plaque to commemorate her Diamond Jubilee.

The gift of the radio precedes a visit by Her Majesty to Hertfordshire on June 14th 2012 when she will visit Hitchin, and Hatfield House and open the new Diamond Jubilee maternity unit at The Lister Hospital, Stevenage.

Says Hossein Yassaie, CEO of Pure’s parent company, Imagination Technologies: “We are incredibly proud of the Evoke’s success and proud to be flying the flag for British design and technology. 2012 is Pure’s 10th anniversary, and we are delighted to be able to present this very special commemorative radio to The Queen, whom we know is a keen radio listener.”

The Evoke Mio Union Jack is available now through leading electrical retailers at an SRP of £149.99.

A market-leading and innovative British company, Pure was established ten years ago as part of Imagination Technologies (one of the world’s top three suppliers of semiconductor intellectual property) to showcase new licensable technology created by Imagination. The Pure Evoke-1, which was the first high-volume sub £100 digital radio quickly sold out and had people queuing on London’s Oxford Street to get their hands on one. Now, over 70% of DAB digital radios are powered by Imagination’s technology.

Pure continues to pioneer, drive and showcase products incorporating many of Imagination’s key technologies and focusses on designing better solutions that connect people to the things that matter to them. Pure’s success in digital radio in the UK is now being replicated throughout Europe, Australia and North America, with over 4 million broadcast and wireless audio systems sold so far including sales of over 1.2 million products in the Evoke family.

London, UK, 12th June 2012: Hertfordshire-based Pure, the world-leading maker of wireless music and radio systems, is presenting a special ‘Evoke Mio Union Jack’, commemorative, special edition digital radio to The Queen, with an engraved plaque to commemorate her Diamond Jubilee.London, UK, 12^th June 2012: Hertfordshire-based Pure, the world-leading maker of wireless music and radio systems, is presenting a special ‘Evoke Mio Union Jack’, commemorative, special edition digital radio to The Queen, with an engraved plaque to commemorate her Diamond Jubilee.

To read the full press release please visit www.pure.com

For high res images please contact jenny.robinson@pure.com

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To celebrate the announcement of the availability of Pure Contour 200i Air, with Wi-Fi Login Sharing for easy set up, we took the ‘Contour on tour’ to some of our journalists to give them a demonstration.

Over two days we saw 12 lovely journalists across London with more to come next week!

Highlights of our trip included meeting David Phelan who courageously carried his Pure goodies on his bike across town and playing table tennis with Matt Bingham in the canteen at The Sunday Times!

We were also lucky enough to see the build up to the Prometheus launch at Leicester Square as we popped by The Register to see Bob Dormon who chose to play a film on his iPad whilst simultaneously streaming audio to Contour 200i Air via AirPlay.

Thanks for a great couple of days everyone!

If you would like a review sample of Contour 200i Air please email emma.penfold@pure.com.

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Pure – the world leading maker of wireless music and radio systems – announces the availability of Contour 200i Air, a powerful and stylish wireless audio system with Apple AirPlay that allows the user to play their music wirelessly via a PC, Mac, iPad, iPhone or iPod Touch without the need to dock the device.

At an SRP of just £199.99, the Pure Contour 200i Air not only supports wireless streaming, but also includes a dock for iPad, iPhone and iPod for charging as well as music playback.

Contour 200i Air is one of the first products with Apple AirPlay to include Wi-Fi login sharing, which means that it is extremely easy to set up. All the user has to do is dock their iOS device, which is connected to their home Wi-Fi network, press the Wi-Fi setup button on the back of Contour 200i Air and accept a message displayed on the iOS device asking whether they want to ‘share Wi-Fi settings’.

 AirPlay enables iTunes users to play their music library, hosted on a Mac, PC, iPad, iPhone or iPod touch on any AirPlay-enabled device such as the Pure Contour 200i Air. If the user has more than one AirPlay-enabled device, the user can control and run a multiroom music environment from a PC or Mac running iTunes. iPad, iPhone, iPod, iPod touch, iTunes, and AirPlay are trademarks of Apple Inc., registered in the U.S. and other countries.

Contour 200i Air connects simply to the user’s home network via Ethernet or WiFi, and produces 36W RMS of digital quality sound delivering an expansive, room-filling listening experience. The DSP corrected, high-efficiency audio amplifiers and custom designed 3.5 inch dual full-range speaker drive units ensure exceptional clarity and tonal richness.

Contour 200i Air is an ideal companion to the free Pure Lounge app which enables access to tens of thousands of internet radio stations, on demand content (podcasts and listen again programmes) and ambient sounds, as well as the ability to discover, explore and listen to millions of music tracks via the Pure Music subscription service. All content from the Pure Lounge app including Pure Music, can be streamed wirelessly to Contour 200i Air.

To read the full press release please visit www.pure.com

For high res images and review samples please contact emma.penfold@pure.com

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London, UK 29^th May 2012: Pure, the world-leading maker of wireless music and radio systems, presents the ‘One Mini Union Jack’ and ‘One Mi Union Jack’, two new special edition, patriotic digital radios to celebrate this year’s summer of sport.

Listeners can tune into the new national BBC 5 Live Olympics Extra digital radio station, which will carry exclusive coverage for the duration of the games. One Mini Union Jack and One Mi Union Jack will be available through leading electrical retailers from June 2012. Both special edition digital radios are ideal travelling companions and offer surprisingly punchy audio despite their compact dimensions.

One Mini Union Jack (SRP £49.99)

• Digital and FM radio
• Plug in an iPod or MP3 player via the auxiliary input
• 20 hours of portable listening when fitted with the option ChargePAK B1 (SRP £27.99)
• 16 presets
• Headphone socket
• textSCAN to pause and control scrolling text
• USB socket for future updates

One Mi Union Jack (SRP £34.99)

• Digital and FM radio
• 18 hours of portable listening when fitted with the optional rechargeable A1 ChargePAK (SRP £17.99)
• Clear digital LCD display
• 16 presets
• USB socket for future updates

For more information, high res images and review units please contact chloe.atkins@pure.com

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To celebrate Pure’s tenth birthday, we’re searching for ten of our biggest fans and owners of the first Evoke digital radios produced when the brand launched in 2002.

Pure fans are invited to submit stories about how they got hold of one of the first Evoke-1 digital radios or photos of their radios in situ plus the serial number on the back of their Evoke-1 to identify whether it was one of the first to be produced. After a ten week search the owner of the earliest Evoke will be presented with a patriotic Evoke Mio Union Jack with a limited edition, commemorative plaque.

Each week during the search, we will also reward the best pictures and stories with a Union Jack One Mini.

The Pure Evoke-1, which was the first high-volume sub £100 digital radio quickly sold out and had people queuing on London’s Oxford Street to get their hands on one.

Says Colin Crawford, Pure’s marketing director: “When we launched the original Evoke in 2002, we never imagined that we would see crowds queuing down Oxford Street to get their hands on one, but that’s what happened, and the rest, as they say, is history. We are incredibly proud of the Evoke’s success and proud to be flying the flag for British design and technology.”

The Evoke Mio Union Jack is available through leading electrical retailers at an SRP of £149.99

To find out more about the history of Pure please visit http://insider.pure.com/index.php/product_launches/history-of-digital-radio-infographic

To enter, please visit our Facebook page at www.facebook.com/pure or email social@pure.com by 10am on the 6^th of August 2012.

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Pure, the world-leading radio maker, presents a bright new colour collection for its luxurious Evoke Mio digital and FM radio that complements the latest ‘on- trend’ interiors colours.

Evoke Mio now comes in six new colours – rose, paprika, seagrass, pepper, sage and mustard – with a two-tone leather effect finish and matching cream fascia. The ideal kitchen radio, Evoke Mio will look and sound great in any room – whether contemporary or traditional. The new shades are available in addition to the current range of colours – teal, grape, cherry and noir.

Based on the multi award-winning and iconic Evoke-1S, Evoke Mio delivers rich, balanced audio and is packed with features including digital and FM radio and an input for an iPod/ MP3 player. The radio can also be taken out and about thanks to support for the optional E1 ChargePAK (SRP £34.99), which gives the user up to 24 hours of portable listening between charges. Other features include an OLED (Organic LED) display which is crystal-clear from any angle and has both manual and automatic brightness controls; pause and control of scrolling text; an alarm, kitchen timer and 30 presets.

The new Evoke Mio colour collection will be available at £129.99 (SRP) from June 2012 from all good stockists.

For more information, a review sample or a high res image please contact chloe.atkins@pure.com

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The Pure PR team are great fans of Absolute Radio and Christian O’Connell, so we thought we would send in some new Pure Evoke Mio Union Jack radios for their breakfast show with Hamish and Andy, the comedy duo from the Today Network in Australia.

In a radio World first, on May 18th 2012, Christian, Hamish and Andy woke up the British nation and drove home the people of Australia at the same time live all over the UK and Australia.

Here they are with their radios -

The Pure Evoke Mio Union Jack (SRP £149.99) is a commemorative, special edition digital radio to celebrate the tenth birthday of the launch of the Pure brand, as well as the tenth birthday of the Evoke radio. To find out how you can buy a Pure Evoke Mio Union Jack please visit our website – www.pure.com

To listen to the show check out the Absolute Radio podcast – http://www.absoluteradio.co.uk/podcasts/Christian-O-Connell-Daily-Choice-Cuts/2012-05-18

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The CSA (Conseil supérieur de l’audiovisuel), the regulator for digital radio in France, has announced that it will be launching digital radio in 20 new areas from June 2012 – April 2013.

The first areas to get digital radio coverage will be Mulhouse and Strasbourg and once it has been rolled-out in other towns and cities 68% of the metropolitan population will have coverage. It is hoped that by the end of 2015, the whole of France will have terrestrial digital radio coverage.

To further ensure the success of digital radio in France, by the end of 2012 the Council (CSA) will issue licenses to radio stations in RNT Marseille, Nice and Paris.

Below is a calendar of events highlighting the roll out of digital radio in France:

June 2012
Strasbourg/Mulhouse

September 2012
Nancy/Metz
Lille/Lens/Béthune/Douvrin/Arras/Valencienne/Douai/Cambrai

November 2012
Nantes/Rennes/Brest/Angers Cholet
Rouen/le Havre

December 2012
Avignon/Toulon

April 2013
Bordeaux
Lyon/Grenoble/Saint Etienne
Toulouse

For further information in French please visit the CSA website -

http://www.csa.fr/Espace-Presse/Communiques-de-presse/Radio-numerique-terrestre-RNT-calendrier-des-prochains-appels-a-candidatures-juin-2012-a-avril-2013

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