Pure Insider

PURE Music is our new cloud-based on-demand music service that allows users to discover, explore and listen to millions of music tracks through a computer, smartphone or any of our wide range of internet-connected digital radios, all for a monthly subscription of just £4.99.

PURE Music allows users to organise and play as many tracks and albums as they want on multiple devices, including PURE’s range of eight internet-connected digital radios, PCs and Macs via the PURE Lounge internet radio and media portal (www.thelounge.com) and on smartphones running the PURE Lounge app.

PURE Music also incorporates PURE Tag, our unique, free, tagging service which lets users bookmark tracks they hear on the digital radio, and subsequently explore around those tracks via the powerful search and recommendation facilities of the PURE Lounge, to discover more about the artists and their back catalogue, podcasts, or even branch out and discover similar and related artists.

Tracks or albums can simply be dragged and dropped into playlists, which are automatically kept synchronised across all of the user’s PURE Music listening devices. Playlists can also be shared via social media sites such as Facebook and Twitter.

The PURE Lounge iPhone and Android App are currently free of charge to all and will allow PURE Music subscribers to access any music they want on the move provided they have a WiFi connection or 3G reception. Users of the App can also enjoy PURE Music and content from the PURE Lounge through a speaker dock.

The PURE Music subscription service will go live to UK customers during December through a free software update and will be rolled out internationally during 2012. People can register their interest now at www.thelounge.com/puremusic.

For more information, high res images or review samples, please contact chloe.atkins@pure.com

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The first day of IFA (2nd Sept,2011) was the perfect setting for PURE’s Press Conference about the new national digital radio multiplex in Germany that was launched on 1st August 2011.

Journalists were able to hear from Ralf Reynolds (PURE’s regional director, Central Europe), Helmut Bauer – pictured (DRD), Willi Schreiner (absolut Radio) and Thomas Wächter (Media Broadcast) who spoke more about the launch and the future of digital radio in Germany.

Thanks to the new national multiplex in Germany, 40% of the country can now receive national and regional digital radio services with this number rising to 100% by 2014/2015.

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PURE has announced a partnership with leading Hong Kong distributor, Leader Radio Technologies (LRT) to bring its award-winning product range to Hong Kong and Macau.

LRT, one of Hong Kong’s leading distributors of communication and IT products, showcased our range of digital and internet-connected radios at the Hong Kong Computer and Communication Festival that was held on the 19^th to the 22^nd of August. Digital Broadcasting Corporation Hong Kong Limited (DBCHK) were also exhibiting and promoting the ONE Mini and show visitors were able to find out more about the launch of digital radio in Hong Kong.

ONE Mini will be the first product available to customers in Hong Kong with the rest of the range following over the coming months. PURE is committed to supporting Hong Kong’s digital radio launch by bringing its full digital radio range – the world’s largest range of globally compatible ‘Profile 1′* digital radios – to Hong Kong.

There will be a phased launch of 18 digital radio stations in Hong Kong from the end of 2011 by three broadcasters including Metro Broadcast Corporation Limited, Phoenix U Radio Limited and Digital Broadcasting Corporation Hong Kong Limited. The services will be broadcast in DAB+ and will cover genres ranging from current affairs to music and art and culture. Broadcast in different languages, these programmes will offer high-quality entertainment and information services to the general public.

Says Morris Ho, the Managing Director from DBC: “It is fantastic news that PURE, the world leader in digital radio is bringing its award-winning products to Hong Kong, which will allow our listeners to get the best possible digital radio experience.”

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PURE presents the ONE Mini Series II, an affordable, digital and FM portable radio that sounds great, is incredibly easy to use, and that has been remodelled for 2011.

The successor to one of the UK’s best-selling digital radios, ONE Mini Series II (SRP £49.99) has been updated with luxurious looks. Available in black or white, ONE Mini Series II comes in a tactile, satin-touch finish and has new remodelled satin chrome controls.

Small and light, ONE Mini Series II is an ideal travelling companion providing up to 20 hours of portable listening when fitted with a rechargeable ChargePAK B1, which is optionally available at an SRP of £27.99. ONE Mini Series II can also act as a speaker for an iPod or MP3 player thanks to its auxiliary input connection. Despite its compact dimensions, ONE Mini Series II has been engineered to provide surprisingly punchy audio quality and volume. Other features include 16 presets, a headphone socket, a USB socket for future updates and textSCAN, which lets listeners pause and control scrolling text, giving them time to note down web addresses, competition phone numbers or song titles.

For high res images or review samples please email chloe.atkins@pure.com.

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PURE, the world-leading radio maker, presents EVOKE Mio by Orla Kiely – Abacus Flower Edition, a custom designed luxurious digital and FM portable radio featuring Orla Kiely’s abacus flower print in slate grey.

The EVOKE Mio – Abacus Flower Edition is the second PURE radio designed by internationally renowned designer, Orla Kiely and joins the hugely popular PURE EVOKE Mio by Orla Kiely which features the designer’s signature stem print.

The EVOKE Mio by Orla Kiely Abacus Flower Edition (SRP £149.99) comes in slate grey and is finished with a mirror chromed handle, walnut veneered cabinet and cream fascia.

Based on the multi award-winning and iconic PURE EVOKE-1S, EVOKE Mio by Orla Kiely -Abacus Flower Edition is packed with features including digital and FM radio and an input for an iPod/ MP3 player. The radio can also be taken out and about thanks to support for the optional ChargePAK, which gives the user up to 24 hours of portable listening between charges. Other features include an OLED (Organic LED) display which is crystal-clear from any angle and has both manual and automatic brightness controls; textSCAN™ and Intellitext® for pausing and controlling scrolling text and storing information for browsing at a later date; an alarm, kitchen timer and 30 presets.

EVOKE Mio by Orla Kiely – Abacus Flower Edition is available exclusively at John Lewis and Orla Kiely stores. Please visit www.pure.com <http://www.pure.com/ or call 0845 1489001 for more information.

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PURE has teamed up with Fun Kids, the UK’s only radio station exclusively for kids, and Words for Life to launch a story writing competition for the summer holidays.

The ten winning stories about summer holidays will be read out on Fun Kids between the 26^th of September and the 7^th of October and they will also be available to listen to on all of PURE’s internet-connected radios as well as the PURE Lounge, www.thelounge.com, PURE’s radio and media portal. The ultimate winner will receive a PURE ONE Flow internet-connected digital radio on which to listen to their stories and a ticket for their family to visit all the Ironbridge Museums.

Fun Kids is featured on the station of the month page on the PURE Lounge during August. Visit http://new.thelounge.com/uk/station-of-the-month/funkids to enter the competition and read an interview with top Fun Kids DJ, Dennis the Menace. The page also contains last year’s winning stories, which can be listened to for inspiration as well as a live link to listen to Fun Kids and programme information.

According to Words for Life, a campaign run by independent charity the National Literacy Trust, listening and talking about radio programmes can help develop children’s speaking and listening skills.

Jack Sallabank, Words for Life says: “Speaking and listening skills are essential for children’s future success and also support the development of reading and writing skills. Children who have developed strong listening skills will be better able to understand and communicate with others. Parents can boost listening skills by engaging and interacting with their children, for instance by listening and chatting together about radio programmes and other audio content like talking books.”

For more information, please visit www.thelounge.com/funkids, www.funkidslive.com/win/summer-story-competition/, www.wordsforlife.org.uk or call 0845 1489001.

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PURE’s best selling pocket digital and FM radio (PocketDAB 1500) has been given an international update so you can now listen to digital and FM radio on the move in Europe and Australia as well as the UK.

Move 2500 (SRP £89.99) is even more lightweight and streamlined than its predecessor, making it a great companion for jogging, walking, fishing or relaxing on the beach!

Extremely slim, Move 2500 comes with a rechargeable Lithium Ion battery, which delivers 14 hours of listening per charge and has a modern black aluminium facia with polished steel casework. Easily controlled via a sleek rotary dial and selector you can add 10 Digital and 10 FM presets, so you can access your favourite stations quickly when out and about.

Move 2500 has significantly improved audio, delivering rich bass as well as detailed treble through the supplied silicone-tip noise isolating earphones, which come with three sizes of in-ear silicone tips.

Other features include a black on orange graphical, backlit LCD display, USB input for firmware upgrades and power. Fast recharging can be done via the supplied mains adapter, or through the USB port of a PC or Macintosh and even through PURE bedside radios with PowerPort.

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PURE was proud to be an official partner of the RNT Lyon public launch on Saturday 25^th June, along with VDL (network provider) and FG Radio.

The launch was held at the Place de la République, Lyon, to make people aware of the RNT Lyon digital radio demonstration that is on-air in Lyon until December 2011.

Staff in the stores around Lyon were trained on RNT (digital radio) by PURE’s Country Manager in France, Laura Klauck, who was also at the event answering questions and giving demonstrations.

Those who attended the event had the chance to win a PURE digital radio in a massive give-away whilst taking in the sounds of live sets by some of FG Radio’s most famous Parisian DJs. FG Radio is one of the stations taking part in the RNT Lyon digital radio demonstration.

Stations on digital in Lyon now also include; Africa N°1, Cap Sao, FG DJ Radio, France Maghreb 2, Impact FM, Latina FM, MFM radio, Nova, Ouï FM, Radio Orient, Radio Scoop, RCF, Sol FM, Sud Radio and TSF Jazz.

For more information about PURE’s International PR, please contact chloe.atkins@pure.com.

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The PURE PR team had a great day at Bright PR’s Christmas in July event, where they met journalists from women’s and interiors magazines and national newspaper supplements.

The event, held on Wednesday 6th July at the Vinyl Factory in London, was a great chance to showcase PURE’s amazing range of DAB and internet connected radios – great ideas for your Christmas Gift Guide.

Products on show on the day included the EVOKE Mio new colour collection, EVOKE Mio by Orla Kiely and the ever popular EVOKE-1S and EVOKE-1S Marshall. There was also excitement over PURE’s internet connected radios including the Contour - PURE’s iPod/iPhone dock, Oasis Flow with weatherproof case, the affordable ONE Flow and Sensia – PURE’s digital, FM and internet connected radio with colour touchscreen.

Watch this space for more information about PURE’s best products for your Christmas Gift Guide.

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