Product Launches

16 September 2014 ~ 0 Comments

What’s ‘Poppin’?

Our latest Pop Digital Radio family is built and designed on your feedback, so we want to give you the chance to get your hands on one!

If you want to be the lucky winner that gets a brand new Pop Midi with Bluetooth check out our new competition.

Our new radios are named Pop due to its easy to use button that you simply ‘pop’ to turn on, so we are asking you to guess ‘What’s Poppin’?’

Just like using one of our Pop radios, it couldn’t be easier, just watch the video below and guess what object/action is making the ‘popping’ sound. To enter, tweet @PURE_Insider with the hashtag #WhatsPoppin along with the answer, or comment on either Pure’s Facebook page or Instagram account (@PURE_Insider) with your guess.



The competition closes at 11:59 BST on 23rd September and by entering you agree to the terms & conditions listed below. Good Luck!


Competition Rules

  1. This competition starts at 10.00am BST on the 16th September 2014 and will run continuously until 11.59pm BST on 23rd Sep 2014, when the competition closes.
  2. Entrants will be required to watch a video clip on Pure’s Instagram account and guess what the sound is being played. Entrants should tweet @PURE_Insider with the hashtag “#WhatsPoppin” along with their answer, or comment on either Pure’s Facebook page ( or Instagram account (@PURE_Insider) with their guess of the sound featured.
  3. The winner will be selected at random from a list of correct answers.
  4. The prize is a Pop Midi with Bluetooth.
  5. The winner will be asked to provide pictures of themselves with the prize for use on our social media outlets (e.g. Facebook, Twitter, YouTube, Pinterest).
  6. Each winner will be contacted via social media and announced on Pure’s Facebook page and blog on or around 25th September 2014.
  7. This competition is subject to the Standard Competition Terms and Conditions set out below.



Standard Competition Terms and Conditions

  1. The promoter of the competition is: Imagination Technologies Limited, Imagination House, Home Park Estate, Kings Langley, Herts, WD4 8LZ (“we”, “us” or “our”).
  2. Your entry in the competition constitutes your acceptance of these legally binding terms and conditions.
  3. In order to be eligible to win, you must:
    1. be over 18 years of age and resident in the UK;
    2. have access to the internet; and
    3. not be one of our employees or an employee of our associated companies (including their family/household members).
    4. Only one entry per person is permitted, unless otherwise stated. Automated entries will be invalidated, including multiple entries from the same IP address or telephone number range.
    5. No responsibility can be accepted for entries that are not received by us.
    6. Names of the winners may be used by us for promotional and publicity purposes, unless you otherwise notify us at the time of submitting your entry.  Winners may be requested to take part in or co-operate with reasonable publicity.
    7. Your personal data will be used strictly to administer the competition or otherwise only with your consent and will be handled in accordance with current UK data protection legislation.
    8. No cash alternative or alternative prize(s) are available on request but in the event the advertised competition prize(s) are unavailable we reserve the right to offer alternative prize(s) of equal or greater value. Prizes are non-transferable.
    9. The competition is in no way sponsored, endorsed or administered by, or associated with, Facebook. You understand and agree that you are providing your information to us and not to Facebook. By entering the competition, you release Facebook from any action or claim arising out of the competition. Any questions, comments or complaints regarding the competition must be directed to us, not Facebook.
    10. We will not be liable for any damage, loss or disappointment suffered by any person taking part or not being able to take part in a competition. By participating in the competition, to the extent permissible by law you release us from any and all claims, damages or liabilities arising from or relating to the acceptance of any prizes in connection with your participation in the promotion. Nothing in this clause shall act so as to exclude our liability for death or personal injury as a result of our negligence.  We are not liable in the event that any portion of the promotion is cancelled due to weather, fire, strike, acts of war or terrorism, or any other condition beyond their control.
    11. We may, at our sole discretion, disqualify you from the competition on the basis of any fraudulent, rude, abusive, or otherwise inappropriate behaviour.
    12. Our decisions are final and no correspondence will be entered into.
    13. These terms and conditions are governed by English law.


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15 September 2014 ~ 0 Comments

London Fashion Week – The Pure Collection

Friday kicked off the bi-annual showcase of some the world’s leading fashion talent as well as the celebration of British design. Five days packed with parties, catwalks, presentations and showrooms from the most prestigious names in the fashion world. As well as exclusive invitation only shows, London fashion week hosts numerous events that are open to the public such as free workshops and discount shopping.

One of the most interesting aspects of this season is the focus on pairing technology with fashion. London is dubbed as the ‘tech savvy capital’ of the world and with Topshop showcasing their collection on Facebook and Instagram before the catwalk and Twitter’s new ‘buy’ button for Burberry this couldn’t be more true. Live-streaming of the catwalk shows allows everyone to be a part of London Fashion Week, and allows engagement like never before. This year, social media is put at the forefront of London Fashion week with designers, models and guests using Twitter and Instagram to give people a peak into the events.

At Pure, as well as producing high quality audio products, we pride ourselves on British design and as such, want to make our radios look as stylish and “current” as possible.  With such a big focus on fashion meets tech this year we have decided to have a little fun and showcase our new Evoke Mio D4 collection using Flipagram. The new digital radios have interchangeable colour trims that can take its look from autumn/winter to spring 2015. Take a look at our colourful collection here:

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05 September 2014 ~ 0 Comments

A Pure insight into IFA 2014

blog pic


What is IFA we hear you murmur? IFA, set in the German capital, Berlin, is one of Europe’s biggest consumer electronics shows that traditionally sees major tech companies launch the world’s best-selling mobile devices, TVs and audio devices. It’s also home for the next six days.

The event is an opportunity for some of the biggest players, like Sony, Samsung, Apple, and Panasonic alongside new start-ups, and “ones to watch” (like ourselves), to showcase new and exciting technologies that are set to make an appearance in our lives over the coming months. From smartphones to laptops, wearables to home appliances, IFA has it all.

So, what can we expect to see? The short answer, lots. While we are on the ground we wanted to keep you abreast of the latest news and give you a glimpse of what’s to come.

Smaller and smarter was a trend in the smartphone industry when they first came out, but as it appears, with the launch of Samsung’s Galaxy Edge, which sports a drop away screen, curving sharply on the right edge, conjuring connotations of an infinity pool, alongside rumours of Apple’s impending launch of the iPhone 6, marks a distinct move into the “phablet” sector. “Phablet” being a cross between phone and tablet, no, we aren’t a fan of that phrase either.

Of course, there is lots more going on than just mobile phones. The two key trends that are expected to take off in the next year, as we see it are: wearables and wireless audio streaming, and we’ve given you a little break down on each.

The home is going to be where the magic happens, with the launch of a number of new curved high definition screens, and ultra-high definition TVs, new home appliances and of course, our favourite, wireless audio streaming. All of which are set to make our homes a connected haven.

As you may have seen, yesterday, we launched our Jongo X Series, designed to provide a seamless and synchronised audio stream around your home for any music, and any app. So what does that really mean? Well, if you have more than one Jongo in your household, it uses Wi-Fi to send that audio around the house, using a family of technologies called Caskeid to keep the audio in sync. Flexibility and choice being a key feature in this trend, you can also stream your favourite music from any audio app to multiple Jongo speakers.

While we’re on the subject of making our homes an enjoyable place, another exciting technology that caught our attention, was the launch of the Dyson, ‘360 Eye’ robotic vacuum cleaner with live cameras, take a look here. We appreciate it might not make it into every home just yet, but we’re looking forward to giving one a go when they do.

Wearables, to those that aren’t in the know yet are clothing and accessories incorporating computers and advanced electronic technologies. Despite being widely talked about, it looks likely that this will soon be the next phenomenon with everyone getting in on the action. Yesterday, we saw Sony launch the SW3 smart watch and there is also talk of Apple unveiling its “iWatch”, a wrist-worn device that links wirelessly to its iconic iPhones or iPads. Another that caught our eye was the launch of the Kizon, LG’s wearable for concerned parents. Thanks to WiFi and GPS, it will help parents locate their children at any given time, as well as working as a one-button emergency dialling device, thanks to its SIM card.

New technology enters our lives on a daily basis, some subtle and others that have a huge impact on the way we live. It is second nature to many, and still daunting for some, but if this show teaches us anything, it’s to embrace it, as there is lots more to come.

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04 September 2014 ~ 0 Comments

Pure announces major update for its Jongo multiroom speaker system

Jongo X Series introduced with fresh look, new sound and enhanced performance


London, 4th September 2014: Pure announces the Jongo X Series, a major update to its Jongo multiroom speaker system that delivers a fresh look, a new audio profile, and a series of features that enhance overall performance and the way the system is set up and operated.

This is the second major update for Jongo following the recent ‘Bluetooth Caskeid’ update that enabled users to stream any music service, such as Spotify and Deezer, to single, stereo or multiroom speakers from any smartphone or tablet. This latest ‘X Series’ update now takes the system to the next level with a whole host of enhancements.

Fresh look: The Jongo X Series comes with a fresh look, high quality speaker grille with an understated ‘P’ in the corner, which can be swivelled to a vertical or landscape position depending on the speaker orientation. All Jongo speakers come in a choice of black or white. The black speakers come with a graphite speaker grille and the white with a new ice coloured grille in response to consumer demand. Consumers can purchase additional speaker grilles in a range of neutral and vibrant colours to match their home décor.

New sound: Pure’s audio engineering team has re-architected the DSP (Digital Signal Processor) to introduce a new unified sound to the Jongo X range and added dynamic equalization, which delivers a richer bass and finer tuned audio regardless of the volume level.

New set-up: Jongo is now even easier to set up and use. There is a new app assisted set-up process using the Pure Connect app that takes the user through the set-up process with no need to press any buttons on the speakers.

Smarter speakers: Pure has introduced smart session management to the Jongo speaker system so that the user can return to a previous session,  continue listening to the content they were listening to and retain the speaker grouping even if they lose Wi-Fi connection by leaving the house. This new way of managing the session also improves the stability and performance of the system by streamlining the management of unparalleled synchronisation delivered by Caskeid, the family of technologies developed by Pure’s parent company, Imagination Technologies. Multiple sessions can be established within the home using different control devices.


The new Jongo X Series is made up of the S3X portable wireless speaker (SRP £129.99) and the T2X, T4X and T6X wireless speakers (SRP £99.99, £149.99, £199.99) and will be available from October. All current Jongo owners will benefit from the new software enhancements via an update.

About Pure

Pure is a world leading consumer electronics manufacturer and leads the way in music streaming and radio systems, multiroom audio and entertainment cloud services with the Pure Connect portal as well as innovating in new areas. Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See


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28 August 2014 ~ 0 Comments

Pure re-invents digital radio with the help of its customers

Pure launches Pop, a consumer led and design-focused range of digital radios

pop midi small


London, UK, 28th August 2014: Pure, today introduces the Pop family, a revolutionary style of digital radio ‘designed for the listener’.

The Pop range is designed to reinvent radio and is based on insights from extensive research with radio listeners. Its key design elements are derived from a study into how people want to use and interact with their radios. The result is a trio of products, Pop Mini, Pop Midi and Pop Maxi, with instant access and ease of use at the forefront of its design, while delivering high quality audio.

Instant access to radio content was a key requirement, so the Pop’s controls are centred on a large button on the top of the radio. Users can now turn on their radio at the ‘pop’ of the button and the radio will automatically revert to the previous station and volume. In addition, there are easy access presets to quickly change station. There is also strong support for Bluetooth across the range in response to many customers wanting dual functionality and access to wireless streaming.

Both a small footprint and great sound quality were equally high on the list, which is why the range comes in a compact and stylish vertical design to cater for space conscious home owners. The Pop Mini and Midi deliver exceptional sound for their size while, the top of the range, Pop Maxi delivers a powerful, stereo sound available from either FM, digital radio or streaming through Bluetooth. Other research dictates that consumers like to be able to view a large, clear clock display as well as the scrolling text, which is why Pop is now the first Pure product to deliver this. As a flexible battery solution was also considered important, Pop has the option for eco-friendly ‘fit and forget’ rechargeable ChargePAK, as well alkaline or standard rechargeable batteries.

Nick Hucker, senior director of sales and marketing at Pure, says: “Since inception, digital radio design has remained largely unchanged, despite the evolution of consumer listening habits. Many entry level digital radios lack individuality and quality audio, despite the advances in technology and high-quality sound engineering. This is why we wanted to introduce Pop, a product focused on how consumers interact with their digital radio, based on functionality, ease of use, while maintaining a stylish design and first class audio that Pure customers are accustomed to.”

Pop Mini

The smallest radio in the Pop family is designed to take up as little space as possible on the kitchen worktop or the bedside table. Its mini design also lends itself to being portable, meaning it can be taken with the owner from the kitchen to the study with ease. It features 10 presets with 5 dedicated keys in response to consumer feedback on ease of use, so it’s ideal for all the family to use.

Pop Midi

Midi has an identical footprint to Mini but with its taller size, comes with a bigger sound. The radio is ideal for all rooms in the home as well as music listening in the garden. There is also a version of Pop Midi with Bluetooth that delivers the ultimate in dual functionality, giving users both a high quality radio and a Bluetooth streaming speaker in one.

Pop Maxi

Maxi is the biggest radio in the Pop family, double the size of Midi – but also double the sound. Maxi is a stereo product with Bluetooth as standard, giving users the ability to stream music from any smartphone direct to their radio, inside and outside the home.

Benefitting from Pure’s heritage of British design and engineering, the practical and stylish Pop family use highly energy efficient digital audio amplification to deliver the best possible sound quality, excellent battery life and low power consumption. The Pop family comes with three years warranty as standard and is mains powered with the option to take regular alkaline batteries or an eco-friendly rechargeable ChargePAK D1 for portable use. As with all Pure’s current range of digital radio, Pop is Digital Radio tick approved, meaning the range is ready for a Digital Radio switchover, ensuring it will not only look good and sound great in any room, but is future proofed.

The range starts from an SRP of £59.99 up to £99.99, the Pop Midi will be available to buy at all good electrical retailers and from September with the rest of the family coming later in the year. For more information on the range, including technical specifications and more, please visit

About Pure

Pure is a world leading consumer electronics manufacturer and leads the way in music streaming and radio systems, multiroom audio and entertainment cloud services with the Pure Connect portal as well as innovating in new areas. Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See

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20 August 2014 ~ 0 Comments

Pure changes the face of award-winning radio



Pure takes inspiration from key colour trends for its new Evoke Mio digital radios

London, UK, 20th August 2014: Pure, today announces its Evoke D2 and D4 Mio range of digital radios with Bluetooth in a choice of seven interchangeable casings to suit every interior.

Taking inspiration from 2014/2015 key colour trends*, the new Evoke D2 (SRP £129.99) and D4 (SRP £179.99) Mio ranges are available in seven new colours, Almond, Aloe, Cerulean, Charcoal, Pewter, Raspberry and Scarlet. As the chosen colours match key trends for small domestic appliances, such as kettles and toasters, users can match their radio to their kitchen décor. The stylish leather effect casings are available to purchase as accessories for (SRP £24.99 and £29.99) so it’s easy to update the radio’s look.

Both models come with Bluetooth as standard giving users the flexibility to stream music wirelessly from their smartphone or tablet both inside and outside the home.

The new radios build on the success of the iconic Evoke, renowned for excellence and quality and offer something for all the family. The luxury but compact Evoke D2 Mio is ideal for small spaces from the kitchen to the study, while the premium Evoke D4 Mio is perfect for all around the home including the bedroom, thanks to its handy SnoozeHandle**. Both models come with the added assurance of a three year warranty.

Nick Hucker, senior director of sales and marketing at Pure, says: “For many consumers, home and garden improvements are one of life’s great loves, which is why our new range comes with interchangeable casings, giving consumers that added flexibility when they next choose to customise their home.”

Benefitting from Pure’s heritage in British design and engineering, both radios are packed with high-quality components, hand tuned and built with wooden cabinets to enhance audio. This combined with highly energy efficient digital audio amplification, the Evoke D2 and D4 Mios deliver the best possible sound quality. They also benefit from excellent battery life and low power consumption.

Other features include an aux input for an iPod/ MP3 player, alarm, sleep and snooze timers, high quality OLED display and a kitchen timer. The radios can also be taken out and about thanks to support for the optional rechargeable battery packs, which give users up 20 hours of portable listening per charge for the Evoke D2 Mio and 12-15 hours for the Evoke D4 Mio. The Evoke D4 Mio also comes with a remote control. As with all of Pure’s current range of digital radios, both models are Digital Tick approved, meaning they are ready for a Digital Radio switchover, ensuring they will not only look good and sound great in any room, but are future proofed.

The Evoke D2 (SRP £129.99) and D4 (SRP £179.99) Mios will be available to buy at all good electrical retailers, and The interchangeable casings are available from and SRP of £24.99. For more information on the range, including technical specifications and more, please visit

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04 August 2014 ~ 0 Comments

Introducing Megahn Keene for #NewMusicMonday

Today, we want to take this opportunity to introduce our new gig reviewer, Megahn Keene. Once a month Megahn will take you on a musical journey, bringing you the latest gig reviews, while introducing you to a world of new music and up and coming artists.


So Megahn, some quick fire questions… How did you get involved in the music industry?

I first got involved in the music industry at the tender age of 14, when I used hand out flyers, sell merchandise and pretty much do whatever I could to gain experience. It was about a year later that I first went on the road, where I quickly learned that the industry wasn’t as glamorous as I was led to believe, it was however, much more exciting.

From there I spent the next 8 years working in a number of roles, both on and off the road, for a few different companies. It was a fantastic; I got the opportunity to travel all around the UK, even lived in a number of places too.

So what are you doing now?

Now, I’m currently studying Music Business & Creative Industries at SSR Manchester.  Away from music, I recently became a member of Manchester Roller Derby and train with them weekly.

What’s your favourite music genre?

Hard choice. For genre, I’d probably have to say rock because that includes so much music that I love.

What’s your favourite radio station?

Real XS or Team Rock would be my favourite.

Where do you most enjoy listening to music?

Probably the kitchen as it tends to be where I hang out with mates. Plus washing dishes is more fun when you’re dancing along to something.

Finally, give us a little insight into Megahn…

Well, aside from music, my main loves are my family, my dog and coffee.

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04 August 2014 ~ 0 Comments

Pure drives in-car digital radio adoption with nationwide installation service


Pure is driving in-car digital radio adoption with a new nationwide installation service for its award-winning Highway 300Di digital radio adapter so motorists can get their car upgraded at their convenience.

Highway 300Di, a previous recipient of the prestigious Auto Express’ Product of the Year, provides outstanding digital radio reception, the ability to pause and rewind live digital radio and full iPod connectivity. The Highway 300Di, along with all Pure’s current range of radios for the home and the car, has been approved to carry the Digital Radio tick mark, which has been devised to give consumers confidence that they are purchasing a radio that is ‘future ready’.

The new service is available from for a fixed price of £299, which includes the unit plus professional installation at home, anywhere across mainland UK. Pure’s automotive partner, Nemesis GB Ltd. has facilitated the new service and selected UTL, part of the Unipart Group, as the installation provider. UTL is highly experienced in providing this kind of service and already manages similar initiatives for customers including Vodafone and Jaguar Landrover.

Says Nick Hucker, Pure’s sales and marketing director: “We are extremely pleased to offer such a flexible installation service and purchase route for our Highway 300Di digital radio adapter and to work with such an accomplished installation partner. This new approach will give customers peace of mind that their car is being upgraded by highly skilled engineers and the confidence to go digital.”

Says Nathan Grigg, Senior Account Manager at UTL: “We are a customer service driven business and our team of highly skilled engineers are very used to and enjoy dealing with customers directly on a daily basis. We pride ourselves in offering the highest quality service and look forward to upgrading the UK’s cars with this innovative product from the most respected name in digital radio.”

Says Ford Ennals, CEO of Digital Radio UK: “We are pleased that Pure is making it even easier for motorists to upgrade their cars to digital. Driving car conversion is a key requisite in achieving the criteria for digital radio switchover and making sure that in-car digital radios are widely available is critical.”

For more information, please visit 

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04 August 2014 ~ 0 Comments

Cavaliers – Sound Control

For a Saturday night, Sound Control was pretty dead when I arrived. The only people in the venue are either in bands, working for bands or friends of the bands. But supporting act, Forty Four Hours don’t seem to notice, or care that there’s hardly anyone watching. They play with so much heart that it’s impossible not to be won over. Their catchy bass lines and clean harmonies go even further to draw you in. The frontman plays the crowd like he’s playing an arena, going so far as to get the whole crowd (all 30 of us) clapping along.

Next up, Hold My Desire, with a ‘Bring Me The Horizon sound’ they seem to me to be a little out of place among the rest of the line-up. While the guitarists are both technically proficient and the vocalist clearly has passion for his craft, with so many other amazing bands with similar sounds, they don’t do enough to stand out from the crowd. Maybe if their bassist had turned up to play, they would have left a lasting impression.

Cavaliers Pic

Don’t Do That Live have only been a band since October 2013 and already they have written music full of danceable beats and sing along choruses. From the Kaiser Chiefs-esque sounding riffs of ‘Wild Fire’ to the slower ‘Against The Ropes’ that has a dopamine kind of vibe, they bring an amazing mix of melodic vocals and catchy music that should have audiences captivated. Unfortunately, the majority of this audience was more interested in getting their next pint as opposed to the Radio 1 worthy band onstage. Their album ‘Bad Idea’ is available on iTunes, I fully recommend buying it and catching them if they play a venue near you.

By the time the headline act the Cavaliers are ready to play, the audience has thinned out even more and the venue is practically empty. That doesn’t stop them from playing their infection brand of pop rock to those of us left. Vocalist, Scott Williamson, struts about the stage like a young(er) Aled Phillips and manages to win the crowd over by slipping in a sly bit of Lionel Richie’s ‘Dancing on the Ceiling’. The band’s cover of Kids In Glass Houses’, ‘Easy Tiger,’ is possibly the biggest highlight and has people singing and bopping along. If I was the betting type, I’d put money on these guys filling larger venues in no time. So, go get a copy of their EP ‘Best Days’ from

By Megahn Keene

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09 July 2014 ~ 0 Comments

A Pure interview with Rob Ryan

Firstly, a huge thank you, we’re absolutely in love with the finished product, our Evoke D2 by Rob Ryan.

So, how do you like your first digital radio?

It’s interesting because I don’t really see it as a design but more like a picture, it’s pretty.


Twelve months from when we were first introduced, are you able to talk us through the design process?   

This was a tough job! The limitations of trying to create a story on three separate surfaces in quite a restricted print brief wasn’t easy. The first design sat in the studio for month after month, and I couldn’t quite see why exactly it didn’t work. But then I got it, there was too much of it! I’m the sort of artist that doesn’t “do minimal” naturally, but I saw here that I had to approach with a much more ‘less is more’ attitude.

Where do you get your inspiration from?

Flip the question! What do I not get inspiration from? The answer is nothing. The Earth’s very existence is inspiring alone, a miracle. Every single thing contained within it is inspiration enough for a lifetimes work.

The title of the poem is ‘Listen to the World’ is there a meaning behind this?

Of course, it’s unbelievably simple, take time to listen to things beside yourself, listening leads to understanding and empathy and hopefully to more and more good things. Not listening is stupid, arrogant and bollocks.


What radio station will you be listening to on your radio?

Radio 2, 3, 4 and Gold for 70’s pop hits.

Where do you most enjoy listening to music?

On my bike, on my iPod, riding through the park or deserted country lanes. Never on London streets though.  Way too dangerous.

What’s next for you? We know you have been working on a book are you able to tell us more?

It’s called, ’The Kingdom Revealed’, it’s the 2nd part of a trilogy that began with ‘The Invisible Kingdom’. It comes out in October and I’m just putting the final touches to it right now!


The Evoke D2 by Rob Ryan is available in John Lewis in stores and online . They are also available from Rob’s store on Columbia Road, priced at £119.99

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