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Pure Insider Welcome to Pure Insider, a blog by the Pure PR Team for the press. Be the first to find out the latest news from Pure and get ideas and useful information for reviews and features.

07 December 2012 ~ 0 Comments

Did you know?

Stylish and portable, the Evoke Flow (SRP £149.99) gives you digital and FM radio, a huge variety of online audio content and your own digital music collection. But did you know Evoke Flow also comes with a touch sensitive SnoozeHandle? Pure’s SnoozeHandle allows you to sneak an arm out of bed in the morning, tap the handle to snooze the alarm and have an extra 10minute nap!

With the Evoke Flow, you can also enjoy your entire music collection streamed from your PC or Mac; listen to on demand content and internet radio via the Pure Connect app and stream millions of music tracks from our Pure Music subscription service. Other handy features include an input for iPod/MP3 player and an optional rechargeable battery pack for portable listening where ever you go.

For more information or hi-res images, please email: sarah.riley@pure.com


Categories: Product Launches

29 November 2012 ~ 0 Comments

Did you know…

High-performance and feature rich, the Pure Highway 300Di is a professionally installed,  in-car digital radio adapter that can upgrade almost any car to receive digital radio. But did you know the Highway 300Di also contains a handy USB port? This gives the user full music control as you can  playback audio content from a USB, as well as listening to music stored on an iPod, iPhone and iPad. The USB port also enables software updates and charging.

  Designed to keep in-car clutter to a minimum, Highway 300Di is made up of three professionally installed components: a main unit, controller, and aerial. Highway 300Di includes best-in-class digital reception, digital radio pause & rewind and a wide range of digital music options.

Pure Highway 300Di in-car digital radio adapter has also recently been approved for installation into vehicles sold through Volkswagen, Volkswagen Commercial Vehicles, ŠKODA and SEAT franchised dealerships in the UK.

For further information or hi-res images, please contact sarah.riley@pure.com

Categories: Product Launches

16 November 2012 ~ 0 Comments

Pure to preview new members of the Jongo family at CES

On Thursday 15th November, the Pure PR Team exhibited at the CES Unveiled London preview press show at the Inmarsat Conference Centre.  It was a great opportunity to showcase our recently launched products including the Jongo system and Avalon 300R Connect set top box.

The Jongo wireless system is the world’s first family of mainstream multiroom audio products and allows users to distribute synchronised music and audio to multiple devices from a single source, including the new Pure Connect App for iPad, iPhone and Android, as well as an increasing number of Pure’s connected products. The first product to launch from the Jongo range is the Jongo S340B portable, wireless speaker with Bluetooth (SRP £149.99), which can either be used on its own or grouped together with other Jongo speakers. Jongo products use Wi-Fi to stream perfectly synchronised audio within a single or multiroom environment.

Avalon 300R Connect, our first set top box product, is a high-performance, easy-to-use Freeview+ HD digital TV recorder with a unique  state-of-the-art user interface, featuring Power VR Graphics from our parent company, Imagination Technologies. Avalon also includes the most advanced versions of BBC iPlayer and YouTube and full integration with Pure Connect for unlimited access to music and streaming.

Review samples for both products will be available very soon so please contact the Pure PR team to request units if you haven’t already done so.

We can also confirm that we will be previewing some new members of the Pure Jongo family at  CES Unveiled in Las Vegas, including a new wireless speaker and a hi-fi adapter so we hope to see you there or at our booth, which will be situated at the Las Vegas Convention centre, booth 36254, South Hall 4 Upper Level.



Categories: Events

13 November 2012 ~ 0 Comments

Did you know…

A colourful successor to the original Sensia, Sensia 200D Connect is packed full of features from music streaming to recording internet and digital radio. But did you know it also comes with integrated Facebook and Twitter, RSS news feeds and Picasa apps?!

Sensia 200D Connect can be used as a digital photo frame via Wi-Fi or Picasa. Showcase your photos of family and friends in any room of the house on the Sensia’s sophisticated 5.7” colour touchscreen. Picasa allows you to create, store and share web albums as well as as well as use tags, facial recognition, and collections for further sorting. Other features include slide shows, printing, and image timelines.

Facebook and Twitter
Sensia 200D connect is a perfect gift for the well connected with built in  networking apps Facebook and Twitter.  With smooth scrolling lists, fast keyboard entry and responsive search facilities, browsing is easy and enjoyable. Staying in touch with friends and family is made easy via the Facebook app.  The Twitter app is a great way to find out what’s happening, right now, with the people and organisations you care about.

RSS feeds  RSS feeds bring automatically updated headlines, summaries and weather report links straight to your Sensia device. You can also select what type of news to be sent.

For more information or hi-res images, please contact sarah.riley@pure.com


Categories: Product Launches

06 November 2012 ~ 0 Comments

Volkswagen Group UK approves Pure in-car digital radio adapter

Audio integration specialist, Nemesis, appointed as Pure’s automotive partner

Pure announces that Volkswagen Group UK has approved the Pure Highway 300Di* in-car digital radio adapter for installation into vehicles sold through Volkswagen, Volkswagen Commercial Vehicles, ŠKODA and SEAT franchised dealerships in the UK.

The integration has been facilitated by audio integration specialist, Nemesis GB Ltd, who produce custom wiring looms and bespoke installation guides for a wide range of vehicles. Pure has also appointed Nemesis GB as its automotive partner for the Pure Highway 300Di.

Says David Morgan, product development manager, Volkswagen Group UK: “Choosing Pure as a digital radio partner for our dealerships was a simple decision for us based on Pure’s reputation and expertise in digital radio and it’s a brand our customers recognise and trust. The Highway 300Di is an elegant fully fitted solution that simply enables the factory fitted radio unit to pick up digital radio stations, making radio listening even more enjoyable for our customers whilst remaining an attractive feature and user-experience. All the additional digital radio features such as pause and rewind of live digital radio are present including full iPod connectivity.”

Says Ford Ennals, CEO of Digital Radio UK: “We are pleased that industry is working together to ensure in-car digital radio adapters are widely available. We welcome this announcement which demonstrates Volkswagen Group UK’s commitment to bringing the benefits of digital radio to their existing customers.”

The Pure Highway 300Di will be available for installation in Volkswagen, Volkswagen Commercial Vehicles, ŠKODA and SEAT dealerships in the UK from January 2013.

For full press release and high res images please contact sarah.riley@pure.com


Categories: News

31 October 2012 ~ 0 Comments

Gruffalo author inspires new generation of poets

wildverse logofun kidsPure, RSPB and Fun Kids have joined forces once again to launch the RSPB’s 2012 Wildverse poetry competition for children.

The competition is open for entries from young people aged under 19, and poems can be any length, about any aspect of wildlife or nature. The deadline for entries is Friday 23 November, 2012 and entrants can email their poems to wildverse@rspb.org.uk or send them in the post to Wildverse, RSPB Wildlife Explorers, The Lodge, Sandy, Bedfordshire, SG19 2DL.

Julia DonaldsonThe head judge of this year’s competition is Julia Donaldson, Children’s Laureate and author of the award-winning book The Gruffalo. Julia’s ten favourite poems will be read out on air on Fun Kids between 21st and 24th December and you will also be able to listen to them via Pure’s online portal – Pure Connect. You can also find the 2011 poetry recordings here as well. The overall winner, as chosen by the judges, will receive a Pure Sensia 200D Connect and the runners up will receive a Pure One Flow so they can listen to their poems being read out on Fun Kids.

Sensia 200D Connect_Burnt OrangeOne Flow

Julia Donaldson, head judge of the competition, says; ‘I want children to feel the wind, the rain, the sunshine, listen closely and write about what excites them. I want to hear a story in a poem about something wonderful that they have experienced.’

The RSPB is urging families to connect with nature so that our children can go on to look after it as adults.  Find out how connected you are at www.rspb.org.uk/getoutdoors or for more information on Pure visit www.pure.com

Categories: In Focus,News

31 October 2012 ~ 0 Comments

Did you know…

Based on our multi-award winning Evoke-1S, the Evoke Mio range adds a splash of colour to any room with its ten eye catching two tone colour schemes: teal, grape, cherry, noir, rose, paprika, seagrass pepper, sage and mustard. But did you know this portable digital and FM radio also comes complete with a kitchen timer, making it the perfect gift for cool cooks!

With it’s compact and classy design, the Evoke Mio (SRP £129.99) is easy to use and comes complete with an alarm and auto-dimming OLED display. It also has an input for your iPod/MP3 player  and takes an optional, rechargeable battery pack for portable  listening.

You can also claim a free Pure Evoke Mio if you purchase a Neff Slide & Hide Oven until 30th November 2012. Choose between 4 radio colours to match your kitchen. Check out Neff’s Bake it Yourself Facebook page for recipe ideas and to get your bake on!

Categories: Product Launches

29 October 2012 ~ 0 Comments

Music’s elite sign Pure radios for Absolute Radio’s Movember campaign

We have donated a number of Pure Evoke-1s Marshall digital radios to Absolute Radio in support of their Movember campaign as they put music behind the Mo and grow mos across the station to raise awareness and funds for men’s health – specifically prostate and testicular cancer.

Mumford and SonsMuseAbsolute Radio have donated an on-air campaign to Movember, set to be supported by an online hub at www.absoluteradio.co.uk to drive awareness and mobilise Absolute Radio listeners to take part in Movember and raise money by ‘Growing a Mo’. Fundraising incentives to win a number of signed Marshall Pure Evoke-1S digital radios from some of music’s elite including Noel Gallagher, Elbow, Plan B, Muse and Mumford & Sons will also be on offer to listeners participating in Movember.

Absolute Radio LogoAbsolute Radio DJ’s Andy Bush, Pete Donaldson, Christian Nash, Rock ‘N’ Roll Football lead commentator Jim Proudfoot and Sarah Champion will all be taking part to celebrate Movember. The station’s male DJ participants will become ‘Mo Bros’ and will start the month of November clean shaven before growing and grooming their moustache all month long. Sarah Champion will take on ‘Mo Sista’ status described essentially as a woman who loves a Mo. She will be supporting her male colleagues on their moustache growing journey and sharing her personal family story of her father who had prostate cancer.

All money raised in the UK is directed to programmes run by Movember and their men’s health partners Prostate Cancer UK and The Institute of Cancer Research. In 2011, 854,000 Mo Bros and Mo Sistas raised over £79.3 million globally and over £22 million in the UK and since its humble beginnings in Melbourne Australia in 2003, Movember has grown to become a truly global movement with campaigns in 21 countries in 2012.

You can stream all of the artists shown in this article via Pure Music, our cloud-based, on-demand music service. For more information about this service please vist http://connect.pure.com/.

To follow the campaign visit www.absoluteradio.co.uk.

To learn more about Movember visit http://uk.movember.com/

Categories: In Focus,News

26 October 2012 ~ 0 Comments

Digital radios stop the confusion over clock changes!

Siesta Mi 2 White LifestyleEarly on Sunday morning – 28th October – the clocks go back one hour, which means you get an extra hour in bed. However, it can mean that when you wake up you are a little unsure of what the actual time is.

With a digital radio you can be sure you wake up to the right time as digital radios automatically sync to the correct time ensuring a smooth transition into the new time zone. This is also the same for our connected products.

Pure TwilightDespite the joys of having an extra hour in bed we now have the misery of coming home in the dark and feeling that extra bit tired. But with a Pure Twilight you can brighten up those dark nights with colourful mood lighting with our favourite being ‘party’ mode!


So never fear, digital radio is here, making sure you know what time it is!

For more information please visit our website – www.pure.com. For high res images and review samples, please email sarah.riley@pure.com

Categories: In Focus,News

24 October 2012 ~ 0 Comments

Pure coloured tech breakfast event and new Look Book available

This week the Pure PR team have been busy again – showcasing all of the coloured Pure products at two drop-in events for lifestyle press at The Refinery, Southwark and Speakeasy Esspresso and Brew Bar, Carnaby Street in London.

We met many of our current contacts and a few new ones for breakfast and a glimpse at the Sensia 200D Connect colours and of course the recently launched Jongo S340B’s.

Please see the link below to view our latest Gift Guide for 2013.

Pure Lookbook

To access the press releases and images please visit  imagebank.pure.comand insert the following username and password:

Username – purejongo
Password – Pure2012

For high res images and review samples please contact sarah.riley@pure.com.


Categories: Product Launches