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21 December 2012 ~ 0 Comments

Pure helps JACKfm mark digital radio switch on

To celebrate local radio going digital in Oxfordshire, Pure’s director of marketing, Colin Crawford was interviewed live on popular Oxford based radio station, JACKfm this morning. Colin chatted to JACKfm DJs about the benefits of digital radio and you can listen to the full interview here..Pure_audio

Minister for Culture, Communications and the Creative Industries, Ed Vaizey MP switched on the  Oxford DAB radio transmitters at the Oxford Museum of the History of Science, the home of the historic Marconi Radio exhibition.  A UK radio first, three stations including 106 JACKfm, BBC Radio Oxford and Heart Fm joined together for a  joint live broadcast to mark the ‘Switch On’.

From today many areas including Abingdon, Bicester and Banbury are receiving digital radio for the very first time, with 300,000 listeners across Oxfordshire also now able to hear their favourite local stations in addition to national broadcasters on DAB. We have a number of retailers in the Oxfordshire area who stock a wide range of Pure digital radios including:

Wadleys, 30 Market Square, Bicester, OX26 6AG

Peter B Ledbury, 69 Sheep Street, Bicester, OX26 6JW

O’Gormans, 5 Grove Street, Wantage, Oxon, OX12 7AB

For more information on JACKfm, please see http://jackfmoxfordshire.co.uk/content/jack-fm-now-digital

Categories: News

21 December 2012 ~ 0 Comments

Smooth Radio hosts Love Live Music at Union Chapel

Pure PR team members, Vicky and Jenny were lucky enough to attend Smooth Radio’s Love Live Music event last night at the amazing Union Chapel in Islington, London. We invited a small group of journalists along to be entertained by Russell Watson, Kristina Train, Honey Ryder, The Noisettes and the legendary Jocelyn Brown.

We were bowled away by the venue. The atmophere and acoustics at Union Chapel were second to none and we were fortunate to be able to accompany the eclectic mix of music with a mulled wine or two!


First on were Honey Ryder, a great band with folk and country influences who really got the crowd going with some audience participation and a moving rendition of Annies Song. They then choose to do a cover of the festive E17′s ‘Stay’, which really got the crowd going.

Kristina Train, an American  singer/songwriter followed with a collection of soulful tunes from her new album, Dark Black.

Then the legendary American R&B singer, Jocelyn Brown, took to the stage and raised the roof with a rousing performance of ‘Somebody Else’s Guy’. Jocelyn even gave the audience an insight into the story behind the song. Salford born, Russell ‘The Voice’ Watson then joined Jocelyn on stage and they performed Amazing Grace together. After a quick change, Russell then came back on stage to perform a number of tracks including a very emotive version of ‘Sweet Chariot’.

The Noisettes topped the bill, were full of energy and sounded fantastic. Accompanied by a harpist, which filled the chapel with gorgeous sounds, lead singer, Shingai Shoniwa, looked amazing in a beautiful white sequinned long dress. She entertained the audience with a collection of soulful but upbeat songs and energetic antics including performing a forward roll on the stage and climbing up to the balcony to finish one of the band’s biggest hits, ‘Never Forget You’!

For more information, please visit www.smoothradio.co.uk and to listen to Honey Ryder, Russell Watson, The Noisettes, Jocelyn Brown or Kristina Train, please visit www.pureconnect.com




Categories: Events,Music

19 December 2012 ~ 0 Comments

Pure announce Wildverse poetry competition winners

Pure is pleased to announce the winners of the RSPB’s 2012 Wildverse poetry competition for young people, in partnership with Fun Kids Radio.

The annual competition invited children and young people aged up to 19, to get creative and submit poems of any length on any aspect of nature and wildlife.

Head judge Julia Donaldson selected the winning entries which will be recorded by pupils of Burgoyne Middle School, Potton in Bedfordshire and broadcast on Fun Kids Radio between 21st and 24th December.

The overall winner from the under-8’s category was Nyle Evans, aged 7, from Shropshire with his poem “Swift”.  Julia gives the following reasons for picking Nyle’s poem: “I chose this poem as the winner because, although simple, it was so successful in linking the description of the migrating swift to the emotions of the girl and her family.  The poem was well shaped, with three verses in the same rhyme scheme, and had a real sense of direction.  In particular I thought the ending was strong: ‘I can’t wait till you’re back’.”

Imogen Cassels, 16, from Sheffield was selected as the winner of the eights and over category with her “Crow’s Sonnet”.  Julia says of Imogen’s entry: “An ambitious and successful sonnet about the love of one crow for another. The poet captures the clumsiness and comic characteristics of the birds as well as their beauty. There was some wonderful descriptive language in this poem ‘oily jewel’ and ‘ragged croaking’, which really brought the birds to life.”

Both overall winners will receive a Pure Sensia 200D Connect music streaming and radio system so they can listen to their poems on Fun Kids.

The runners up in the under eights category include “What’s in the wood” by Kit Sunderland and “Toad” by Hetty Life. In the over eights category, the runners up include “Evolution” by Oliver Knight, “The Food Chain” by Iona Henderson, “Autumn Owl” by Billy Life and “Nature Box” by Rebecca Elsworth. All runners up will receive a Pure One Flow portable music streaming and radio system.

To listen to the winning poems, please listen to Fun Kids Radio (online or through DAB Digital Radio in London and the South East) between the 21st and 24th December. See www.funkidslive.com

The audio files are also available to listen to on Pure Connect – Pure Connect is our online gateway to a world of live radio, on-demand content (podcasts, listen again programmes and ambient sounds) See http://connect.pure.com/p#!/uk/content/podcast/6565368-wildverse-poetry-competition-2012

The RSPB is urging families to connect with nature. Find out more at www.rspb.org.uk/getoutdoors








Categories: Product Launches

18 December 2012 ~ 0 Comments

My favourite Xmas Pure Product

Sarah here, PR assistant at Pure from Bournemouth Uni. With the festive season finally here, my favourite Pure product that I would recommend is the Twilight Digital/FM Radio with mood lighting and dawn simulator. Its the perfect gift for a sleepy student!

Twilight’s  six energy efficient LEDs provide a spectrum of colours to brighten your morning or you can set the dawn simulator to wake you slowly -an increasingly popular way of getting people out of bed! If you like to read a book before bed like me, you can select a more sedate lighting option or a glowing nightlight.

I like how it has four independent alarm settings, so you have the choice to wake up to digital radio, FM or relaxing Pure Sounds like wind chimes, cicades or soothing ocean waves. The mood lights range in colour including ‘Rainbow’ and ‘Ocean’. I love the “party” light mode which uses flashing colours to create a disco feel – great to get you in the mood for going out!


Twilight also has another handy feature; a Pure PowerPort USB socket for USB accessories.  You can recharge your mobile phone or Kindle right next to your bed and plug in your iPod or Mp3 player.

Not forgetting it is a fully featured FM and digital radio, Twilight is a great gift to treat someone to this Christmas.

For more information, please visit www.pure.com  SRP £139.99,



Categories: Product Launches

17 December 2012 ~ 0 Comments

My favourite Pure Xmas gift is……….

Jenny here, Pure’s Media Relations Specialist. When asked which Pure product I’d recommend as a Christmas gift I went for the Evoke Mio by Orla Kiely Abacus Edition. Not least because I have one at home adorning my kitchen shelves and blending nicely with my grey/yellow colourscheme but also this gorgeous and stylish digital/FM radio is the best sounding portable I’ve heard.


I like to listen to Absolute Radio whilst cooking and maybe a bit of Smooth Christmas to get me into the festive mood! The kitchen timer really comes in handy when baking with the kids as things can get quite chaotic  - flour, icing sugar and fingers everywhere! One touch of the dedicated timer button and a turn of the dial to select the minutes is all it takes to ensure all our hard work doesn’t go up in flames.  It’s so easy to switch between stations too. I only have to turn my back for a second and my children have changed over to THEIR favourite music.


The Evoke also came in handy on our summer holiday in Devon. With the ChargePAK E1 giving hours of portable listening we connected up the iPod and listened to our tunes as we barbequed on the campsite into the night.

The Evoke Mio by Orla Kiely also comes in the signature stem print and is available exclusively from John Lewis for £149.99. The battery pack is an optional £34.99.

I think this radio would be such a great gift for anyone either already hooked on radio or for those new to digital listening. It’s packed with great features including pause and control scrolling text, a striking auto-dimming OLED display, an alarm and a USB connector for future product upgrades.


Categories: Gift guides

17 December 2012 ~ 0 Comments

Spice up your Valentines Day with Pure

Valentines Day gift lists are always crammed with flowers and chocolates but why not say it with a stylish digital or internet radio? We have lots of colourful music streaming and radio systems to spice up your day with a loved one.

A Paprika Pure Evoke Mio (SRP £129.99) is certain to kick start your Valentine’s Day. Listen to the best love songs through the clear sound of digital radio and with a rechargeable battery pack which gives you up to 24 hours of portable listening between charges, so you can take it wherever your date takes you! For those looking for a softer colour the Pure Evoke Mio also comes in Rose as well as Pepper, Segrass, Mustard, Sage, Cherry, Grape and Noir.

Evoke_Mio_Paprika_lifestyle Rose Evoke Mio





If Paprika is not to your taste, why not go for a zesty Sensia 200D Connect (£249,99) with its large colour touch screen control? Sensia 200D Connect enables you to stream millions of songs through our on-demand music service - Pure Music; thousands of internet radio stations and on demand programmes; music stored on a home computer; ambient sounds; or simply listen to digital or FM radio. Pure Stream allows Android and iOS users to sit back and wirelessly play music and radio to Sensia 200D Connect which is available in black, white, burnt orange, lime green and mango.







If you don’t want to remove yourself from the romantic embrace on the sofa try our new Pure Jongo S340B Jongo_S340B_Burnt_Orange_Frontportable, rechargeable wireless speaker (SRP £149.99) that can be used on its own or grouped together with other Jongo speakers to deliver the most affordable multiroom audio system on the market today. Jongo products use Wi-Fi to stream perfectly synchronised audio within a single or multiroom environment all from your iOS or Android device or a compattible Pure product such as One Flow or Sensia 200D Connect. Bluetooth is included for more informal, one-to-one streaming,

For the personal touch, ‘mixed tapes’ can easily be compiled on your Pure Music account on at www.pureconnect.com and played through any one of our internet connected radios: Evoke Flow, One Flow, Sensia 200D Connect, Contour, Contour 200i Air and Sirocco 550. All content is kept synced in the cloud and users can access their content intuitively from these devices whenever they want.

You can also stream your mixed tape from all devices wherever and whenever you want including PCs, Macs, iOS and Android devices onto any Pure music streaming product that is linked to Pure Connect such as the One Flow, Sensia 200D Connect and Contour 200i Air and Jongo S340B.

Here’s a short ’love song’ list for inspiration:

  • Save the last dance for me – Michael Buble
  • Your Song – Elton John
  • Make You Feel My Love – Adele
  • A  Million Love Songs – Take That
  • Truly Madly Deeply – Savage Garden
  • Have I Told You Lately That I Love You – Love Potion
  • You’re The First, The Last My Everything – Barry White
  • The Way You Look Tonight – Frank Sinatra
  • The You and Me Song – The Wannadies
  • Chasing Cars – Snow Patrol
  • Angels – Robbie Williams
  • I Can’t Help Falling in Love With You – UB40
  • I Will Always Love You – Whitney Houston
  • You’re Beautiful – James Blunt
  • Stand By Me –Ben E King

This is just a suggestion, the rest is up to you…….




Categories: Gift guides

14 December 2012 ~ 0 Comments

Pure partners with JACKfm as they go digital

To celebrate leading Oxford station JACKfm going onto digital radio this month, Pure is teaming up with the radio station to give away products on air and on the road in the local area.

Throughout December, there will be giveaways of Pure One Mi Series 2 digital radios each morning with the JACKfm Roadies street team across Oxfordshire. The JACKfm breakfast DJs Trev, Caroline and Rich will be also be giving away Pure Evoke Mio Union Jack  and Pure One Classic Series 2 digital radios.

Congratulations to this week’s winner,  Martin Wheatley who found JACKfm Roadie Lou in Didcot and won a Pure One Mi Series 2 digital radio.

The switch on will increase the JACKfm reach enabling listeners in areas such as Banbury to access the station’s unique style as a lifestyle radio brand that uses an unconventional music and persona presentation. JACKfm  is not a person, but has a distinct and playful personality with lots of great shows on air including “Bam Bam’s Breakfast” and “Sunday Roast”!  You can also sign up to be a JACKoholic and win free goodies and follow the JACKfm Roadies on their travels! To listen live or for more info please see http://www.jackradio.com/ .

For more information on Evoke Mio Union Jack, One Mi Series 2 and One Classic Series 2, please see  www.pure.com.

Categories: Product Launches

14 December 2012 ~ 0 Comments

Listen to your Christmas favourites with Smooth Christmas

Tune into Smooth Christmas radio station this month for  the soundtrack to Christmas cheer right from the start of December through until the end of Boxing Day. Several Smooth Radio favourites will be hosting shows in the run up to December 25, including The Overtones, Michael Buble, Joe McElderry and Donny Osmond – plus Santa himself will be counting down his favourite hits on Christmas day, in the Festive Forty list!

Smooth Christmas is available on digital radio so you can tune in at home or on the road with our extensive range of digital radios. You can also stream it through any of our connected radios such as Sensia 200D Connect or One Flow by clicking on Pure Connect or using Pure Stream (One Flow and Sensia 200D Connect), which allows Android and iOS users to sit back and wirelessly play music and radio in great quality audio on their compatiable Pure device. You can also stream to Contour 200i Air via AirPlay by using an iOS device. Alternatively, if you’re at work visit www.pureconnect.com and listen online now! For more information on our music streaming connected radio systems please see http://www.pure.com/streaming/

Smooth Christmas are also running two great competitions this month: for your chance to win a Pure Evoke Mio Union Jack radio enter here:

Or for those who fancy winning a festive Christmas party kit for the office  and a Pure radio, check out the Smooth Christmas Facebook page:

Categories: Product Launches

13 December 2012 ~ 0 Comments

Did You Know?

The Sensia 200D Connect Portable wireless music and radio system with colour touchscreen and wireless streaming has many features and is available in a wide range of zesty colours: burnt orange, lime, mango, white and black. But did you know it also has a Pure Tag?!

Pure Tag is a great free service that uses Shazam technology that you can use to aquire tracks on your mobile phone. It allows you to tag tracks on the radion which you can then purchase or bookmark  to discover more about the artist and back catalogue. There is also a handy dedicated ‘Tag’ button included on supplied, matching remote control to make it easy and quick. 

IPure have been runnning a fantastic Facebook competition this week to give away a different coloured Sensia for each day of the week - all you have to do is correctly answer the questions about Sensia 200D Connect and you could be a winner!

There are still two days left to enter, take a look here:https://www.facebook.com/PURE/app_473247622727381

Categories: Product Launches

10 December 2012 ~ 0 Comments

Chloe on tour

Jongo S340B“You must be winding down for Christmas by now?” is a question I have been asked a lot recently and the answer is a definite “no!” Now we have launched Jongo S340B in the UK, it is time to do the same for our international territories and then there is a small consumer electronics show to plan for in January (CES 2013 – Las Vegas for those who don’t know)!

As Senior PR Executive for Pure I am responsible for international PR in France, Germany, Italy, Denmark, the UAE, USA, Switzerland and Australia and I also help Vicky, Jenny and Sarah with UK activities. As part of my role, I’m extremely fortunate to visit a lot of these countries and over the last couple of weeks I have been lucky enough to visit Germany, France, Norway and Switzerland and here is just a sneaky peek in to what I got up to:

Pure_StockstadtMy first visit was on Tuesday 6th November when I headed to Frankfurt to meet with our country manager, Ralf Reynolds and his office executive, Pia Fauerbach who I work with on PR for Switzerland and Germany. This gave me the chance to visit their new offices in Stockstadt and spend some time going over our plan for the remainder of the year. We also met with our colleagues at LEWIS PR, at their German office in Frankfurt, where we demonstrated Jongo S340B and went through our PR plan. In the evening we went along to their social media event.

My busiest week was Monday 12th November when I headed to Oslo, which was ever so slightly colder than my trip to Dubai in June! Fagbladet Elektronikkbransjen, a Norwegian consumer electronics trade magazine, were hosting their Christmas gift award event and we, along with our distributor – Selek, were part of the exhibition along with other consumer tech brands and our friends at Digital Radio Norway. We met with journalists and retailers and demonstrated Jongo S340B as well as showcasing our other products such as Evoke Mio, Move 400D, Move 2500 and the One family.

Pure and SelekMe with Pure's Country Manager for the Nordics, Mark Wiltshear Colin's MoAfter one night in Oslo I headed to Leipzig, Germany for the World DMB General Assembly with our director of marketing, Colin Crawford, who was well equipped with his Mo in aid of Movember! World DMB are responsible for defining the standards of the Eureka-147 family which includes DAB and DAB for digital radio. Their goal is to promote the awareness, adoption and implementation of these services around the world. They work with sound and data broadcasters, network providers, manufacturers, governments and official bodies to encourage international co-operation and a smooth, coordinated roll-out of services. The WorldDMB General Assembly was the flagship event of the year and brought together the international digital radio industry so it was a great opportunity to catch up on the digital radio situation across the world.

In the evening of the first day we were treated to a networking event by private German broadcaster, Regiocast. This was a great event and included a tour of ’90Elf’ – Germany’s digital radio only football station. Colin and I also had a few minutes to check out our products in ‘Saturn’ at Leipzig station and we were very pleased with the display!

Pure in a Saturn store in Germany90Elf studioLeipzigOn a personal note Leipzig is a very beautiful place, and whilst I didn’t get much time to see it, the parts I did see were beautifully historical and the train journey from Berlin is very comfortable! It is also worth noting that it was at this event where I beat Colin at pool but don’t worry I let him win once!

After three days in Germany I thought I should spend some time in the office. That didn’t last very long as on Thursday 22nd November I went to one of my very favourite places in Europe – Paris. I met with our Country Manager, Laura Klauck-de Branche and we had a good catch up about our PR plans for the year, which we discussed at great lengths in a meeting with our colleagues in the LEWIS PR Paris office. We demonstrated Jongo S340B to them and starting planning out launch event for next year. After our meeting Laura and I headed to the Champs Elysees to see our products in-store.

Laura with our products in store at BHVSpot the Evoke 1S Marshall at the bottom of Virgin's Christmas tree!










Travel tip: If you travel alone to Paris, even if you have a small wheely suitcase, get a MotoCab from Gare du Nord to the city. This is a motorbike taxi and is much quicker and cheaper than a normal taxi! They give you a helmet, gloves, jacket and a blanket and you even get to see some of the sites – a great way to do a bit of site-seeing on a business trip (albeit a little bit scary in the Parisian traffic)!

My last stop was to Geneva on Wednesday 28th November where I visited our PR agency Cohn and Wolfe at their very funky new offices! This was the first time I met with my lovely colleagues Inge and Amelie who work on our account and as you can see they love the Pure brand!

Inge from Cohn and Wolfe with a Pure Evoke Mio Union JackAmelie from Cohn and Wolfe with a Pure Evoke Mio Union JackOne of the meeting rooms at Cohn and Wolfe's office!

I absolutely love travelling for work and it truly is one of the most valuable parts of my jobs. Meeting with my colleagues at the PR agencies really helps to build relationships beyond the conference call and the millions of emails that are exchanged and it gives you the oppportunity to get creative and bring a new energy to a project.

Now bring on CES!




Categories: Events,In Focus