Pure is driving in-car digital radio adoption with a new nationwide installation service for its award-winning Highway 300Di digital radio adapter so motorists can get their car upgraded at their convenience.
Highway 300Di, a previous recipient of the prestigious Auto Express’ Product of the Year, provides outstanding digital radio reception, the ability to pause and rewind live digital radio and full iPod connectivity. The Highway 300Di, along with all Pure’s current range of radios for the home and the car, has been approved to carry the Digital Radio tick mark, which has been devised to give consumers confidence that they are purchasing a radio that is ‘future ready’.
The new service is available from www.pure.com/highway300Di for a fixed price of £299, which includes the unit plus professional installation at home, anywhere across mainland UK. Pure’s automotive partner, Nemesis GB Ltd. has facilitated the new service and selected UTL, part of the Unipart Group, as the installation provider. UTL is highly experienced in providing this kind of service and already manages similar initiatives for customers including Vodafone and Jaguar Landrover.
Says Nick Hucker, Pure’s sales and marketing director: “We are extremely pleased to offer such a flexible installation service and purchase route for our Highway 300Di digital radio adapter and to work with such an accomplished installation partner. This new approach will give customers peace of mind that their car is being upgraded by highly skilled engineers and the confidence to go digital.”
Says Nathan Grigg, Senior Account Manager at UTL: “We are a customer service driven business and our team of highly skilled engineers are very used to and enjoy dealing with customers directly on a daily basis. We pride ourselves in offering the highest quality service and look forward to upgrading the UK’s cars with this innovative product from the most respected name in digital radio.”
Says Ford Ennals, CEO of Digital Radio UK: “We are pleased that Pure is making it even easier for motorists to upgrade their cars to digital. Driving car conversion is a key requisite in achieving the criteria for digital radio switchover and making sure that in-car digital radios are widely available is critical.”
For more information, please visit www.pure.com/digitalradio