24 November 2010 ~ 0 Comments

Twilight launch photos

PURE launched Twilight, the world’s first dawn simulator with digital radio, yesterday (23rd November 2010) at 51 Beak Street in central London. The venue was separated into two rooms; the first was themed ’wake up with PURE Twilight’ and the second ’go to sleep with PURE Twilight’.

Guests from both the press and the radio industry attended the drop-in launch. They were treated to bucks fizz in the ‘wake up’ room and mulled wine in the ‘go to sleep’ room. Guests in the ‘wake up’ room experienced the dawn simulation, different alarm settings and alarm tones such as ‘cockerel’ and ‘church bell’. The room was filled with the reviving sounds of the dawn chorus as well as other rousing sounds such as ‘thunder and rain’.

A child’s bed was set up in the ‘go to sleep’ room and the Twilight demo units were set to  lullabies or soothing sounds such as ‘babbling brook’ or ‘crackling fire’. The Twilight by the bed was set as a night light to show how it could be used in a child’s bedroom.  Other bedtime features on show included PURE’s PowerPort which enables you to plug in a powered USB accessory such as a mobile phone charger.

Absolute Radio was situated just around the corner from the launch venue so we tuned a Twilight in and set the light to party mode. Guests left having had the full Twilight experience so watch this space for some great reviews!

Continue Reading

10 November 2010 ~ 0 Comments

PURE and Absolute Radio give away signed ‘Rockstar Radios’ at HMV

PURE and Absolute Radio give away signed ‘Rockstar Radios’ at HMV for Teenage Cancer Trust


PURE has teamed up with Absolute Radio and HMV to give away six PURE EVOKE-1S Marshall ‘Rockstar Radios’ signed by legends of the music world including Paul McCartney and Kasabian. All proceeds from the text-to-win competition will go to Teenage Cancer Trust, a charity devoted to helping young people in the UK fight cancer.

The signed EVOKE-1S Marshall digital radios will be given away from the 22nd to the 27th November 2010 by Absolute Radio. Absolute Radio DJs Christian O’Connell, Geoff Lloyd, Ben Jones and Iain Lee will be staging a take-over of HMV’s in-store radio station, which is broadcast nationally throughout its stores, with special shows and competitions to promote the campaign.

Each of the six EVOKE-1S Marshall digital radios up for grabs has been signed by one music legend and a different radio will be given away each day. The competition text number is 81215 and Teenage Cancer Trust will receive 88p per text message entry.

The following signed radios will be given away; click on each image to download high res version.

• Monday 22nd November: Paul Weller

• Tuesday 23rd November: Kasabian

• Wednesday 24th November: Pet Shop Boys

• Thursday 25th November: Bryan Adams

• Friday 26th November: Paul McCartney

• Saturday 27th November: Annie Lennox



Continue Reading