26 November 2010 ~ 0 Comments

Which? Twilight video

Katie Waller from Which? attended the PURE Twilight press launch – see her video below:

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24 November 2010 ~ 0 Comments

PURE launches world’s first dawn simulator with digital radio

PURE presents Twilight, the world’s first combined dawn simulator and digital radio and the most energy efficient product of its kind on the market.  


PURE Twilight (SRP £129.99) brings together the best in light therapy and the choice and ease-of-use of digital radio to deliver the ultimate bedside experience. Offering dawn simulation, mood lighting, built-in natural sounds and lullabies as well as a reading light and four independent alarms, Twilight creates the ideal ambience for getting a good night’s sleep and waking up revitalised and refreshed.

Twilight is the most energy efficient product of its kind on the market thanks to its energy saving LED based light solution, which provides the same light output as a 45W incandescent light bulb for just 5.4W when the lamp is on (Twilight consumes less than 1W in standby). Click below to read more.


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13 October 2010 ~ 0 Comments

PURE Launches the EVOKE Mio by Orla Kiely

Yesterday PURE presented the EVOKE Mio by Orla Kiely at the Orla Kiely store in Covent Garden. Guests enjoyed champagne and canapés to celebrate the launch of the new radio, based on the multi award-winning and iconic EVOKE-1S. The radio features Orla Kiely’s signature stem print and received a great response from attendees.

As with all of PURE’s products, the EVOKE Mio by Orla Kiely is packed with features including digital and FM radio and an input for an iPod/ MP3 player. The radio can also be taken out and about thanks to support for the optional ChargePAK, which gives the user up to 24 hours of portable listening between charges. Other features include an OLED (Organic LED) display which is crystal-clear from any angle and has both manual and automatic brightness controls; textSCAN™ and Intellitext® for pausing and controlling scrolling text and storing information for browsing at a later date; an alarm, kitchen timer and 30 presets. The EVOKE Mio by Orla Kiely is also recommended by the Energy Saving Trust because of its very low power consumption and is part of our EcoPlus range, designed to minimize their environmental impact.

EVOKE Mio by Orla Kiely will be available exclusively at John Lewis from early November and at independent retailers from March 2011. Please visit www.pure.com or call 0845 1489001 for more information.

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06 September 2010 ~ 0 Comments

Christmas Gift Guide and Stocking Fillers for 2010

Christmas is coming and PURE has a radio or accessory to suit all the members of the family.

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