19 January 2011 ~ 0 Comments

PURE’s Valentines Gift Guide

Roses are red,violets are blue, PURE radios are georgous and so are you!

Music is the food of love, so serenade your valentine this year with a radio from PURE:

 The EVOKE Mio by Orla Kiely SRP £149.99

PURE’s iconic EVOKE Mio digital radio has been covered  by Orla Kiely’s signature stem print and redesigned to include a walnut veneered cabinet and chrome handle.

This stunning radio is packed with features, including digital and FM radio, an input for an iPod/MP3 player, Intellitext and textSCAN, a striking auto-dimming OLED display, an alarm, a kitchen timer and a USB connector for future product upgrades.

Twilight SRP £119.99

Set Twilight’s mood light to ‘fire’ and lay back and relax to a soothing natural sound or tune in to your favourite digital radio station and chill out to the warm glow of the nightlight. The dawn simulator can be set to wake you gradually and naturally accompanied by an alarm tone, natural sound or chosen radio station.


EVOKE Mio SRP £149.99

 This is our EVOKE radio wrapped in a hot chilli leather and suede effect finish. The EVOKE Mio has digital and FM radio with a host of features including a built-in ChargePAK. Plug it in when you can and the ChargePAK charges while you listen; unplug it, and you’ve got hours of portable listening per charge.

Sensia SRP 249.99

Sensia is a revolutionary digital, internet and FM radio with a large 5.7″ 640 x 480 high resolution colour touchscreen. Ideal for your valentine, the bright red Sensia has a number of custom PURE ‘Apps’ such as weather, news, Picasa, Facebook, Twitter and RSS feeds.

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29 November 2010 ~ 0 Comments

PURE Twilight Demo Video

Vicky and Sophie from the PURE PR Team demo Twilight’s many features in this video:

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26 November 2010 ~ 0 Comments

Which? Twilight video

Katie Waller from Which? attended the PURE Twilight press launch – see her video below:

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24 November 2010 ~ 0 Comments

Twilight launch photos

PURE launched Twilight, the world’s first dawn simulator with digital radio, yesterday (23rd November 2010) at 51 Beak Street in central London. The venue was separated into two rooms; the first was themed ’wake up with PURE Twilight’ and the second ’go to sleep with PURE Twilight’.

Guests from both the press and the radio industry attended the drop-in launch. They were treated to bucks fizz in the ‘wake up’ room and mulled wine in the ‘go to sleep’ room. Guests in the ‘wake up’ room experienced the dawn simulation, different alarm settings and alarm tones such as ‘cockerel’ and ‘church bell’. The room was filled with the reviving sounds of the dawn chorus as well as other rousing sounds such as ‘thunder and rain’.

A child’s bed was set up in the ‘go to sleep’ room and the Twilight demo units were set to  lullabies or soothing sounds such as ‘babbling brook’ or ‘crackling fire’. The Twilight by the bed was set as a night light to show how it could be used in a child’s bedroom.  Other bedtime features on show included PURE’s PowerPort which enables you to plug in a powered USB accessory such as a mobile phone charger.

Absolute Radio was situated just around the corner from the launch venue so we tuned a Twilight in and set the light to party mode. Guests left having had the full Twilight experience so watch this space for some great reviews!

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24 November 2010 ~ 0 Comments

PURE launches world’s first dawn simulator with digital radio

PURE presents Twilight, the world’s first combined dawn simulator and digital radio and the most energy efficient product of its kind on the market.  


PURE Twilight (SRP £129.99) brings together the best in light therapy and the choice and ease-of-use of digital radio to deliver the ultimate bedside experience. Offering dawn simulation, mood lighting, built-in natural sounds and lullabies as well as a reading light and four independent alarms, Twilight creates the ideal ambience for getting a good night’s sleep and waking up revitalised and refreshed.

Twilight is the most energy efficient product of its kind on the market thanks to its energy saving LED based light solution, which provides the same light output as a 45W incandescent light bulb for just 5.4W when the lamp is on (Twilight consumes less than 1W in standby). Click below to read more.


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